After the shutdown of live programming in 2020. Supercars had turned to Gravity Media to produce and facilitate an eSports competition that would stand in-place of the annual Supercars Championship. The Supercars All Stars Eseries comprised of 10 rounds of virtual racing that allowed drivers to compete from their homes via the iRacing platform.
Gravity Media’s Australian operation set up the Production Centre in Sydney with a studio gallery and full control room for the Supercars production. The Production Centre also took care of streaming the action live across multiple platforms. Elsewhere, we integrated as many as 30 drivers from all over the world, with commentators based at the Production Centre in Melbourne, and Supercars’ driving-standards observers located on the Gold Coast – all with camera, on-air audio, and a separate communications link. To create a more compelling experience, we included: camera overlays, driver webcams, in-car camera graphics, driver audio feeds and lead Supercars Media commentators, to create an esports experience that is representative of what viewers would experience in the real world.
The series was aired on Fox Sports, Kayo, TEN Play and Sky Sports New Zealand, and was streamed on Supercars’ Facebook and Twitch channels. Gravity Media also looked after other streams for Fox Asia, motorsport.com and Red Bull TV, in territories across Eastern Europe, Scandinavia and Africa.