New partnership unites global production expertise with agile creative to deliver end-to-end campaigns for brands, federations and sponsors worldwide.

Gravity Media, the global leader in production, content, media services and facilities, has partnered with creative production company, The Good Work Quickly, to launch Gravity Media Creative Agency – built for speed, complexity and global scale of modern sport and entertainment.

Founded by experienced advertising professionals, The Good Work Quickly offers strategy, creative and production under one roof and has produced high-impact creative campaigns for globally recognised brands.

The launch responds to a fundamental shift in the industry. As viewing habits evolve and live moments drive real-time engagement, brands and rightsholders are under increasing pressure to deliver high-impact creative, faster and across more platforms than ever before. However, many still rely on disconnected agency, production and post models that slow delivery and dilute creative consistency.

Gravity Media Creative Agency exists to solve that challenge. Its founders have previously delivered campaigns for some of the world’s largest brands, including Lexus, Emirates and Coca-Cola, demonstrating their ability to combine creative ambition with seamless execution.

Bringing together The Good Work Quickly’s seasoned writers, directors and producers with Gravity Media’s global production infrastructure and deep expertise, the agency offers customers a fully integrated model spanning strategy, creative development and execution, from initial concept through to global delivery.

Gravity Media Creative Agency works across TV, documentary, digital, social, branded content and live activations, delivering everything from large-scale 360° campaigns to reactive content around live moments. Fully embedded within Gravity Media’s production ecosystem, the agency is designed to operate at the pace and scale that today’s sport and entertainment landscape demands.

Dave Bedwood, Co-Founder of the Good Work Quickly, added: “Gravity Media Creative sits at the intersection of broadcast craft and modern brand storytelling. Our hybrid model means we can think like a creative agency but execute like a production powerhouse.”

“We’ve built a reputation on delivering some of the most complex live productions in the world” Jamie Hindhaugh, CEO of Gravity Media’s UK, USA, Australia and Middle East Operations, said. “Gravity Media Creative Agency allows us to extend that capability upstream, partnering with brands and rightsholders earlier in the process to shape the creative, not just deliver it. It’s a natural evolution of where the industry is heading.”

John Newton, Chairman and CEO of Gravity Media, added: “The launch of Gravity Media Creative Agency is a strategic expansion of our global offering and reflects our shared ambition to build an agency that meets the need for speed, sophistication and scale. By combining world-class production expertise with high-end creative capability, we are uniquely positioned to deliver integrated campaigns that better serve the world’s biggest sporting and entertainment platforms. We look forward to deepening our collaborative offering with a continued focus on our customers’ evolving needs as the industry landscape shifts.”

For more information, contact [email protected].

 

PRESS COVERAGE