A unified experience for fast, collaborative media production
Access media and work on projects from practically any device, everywhere, using MediaCentral | UX, a cloud-based, web front end to the Avid MediaCentral Platform. Whether you connect from a desktop computer, laptop, or mobile device, you get a unified experience (UX) to work whenever, wherever, and with whatever you want.
Create and deliver better stories faster – With the story-centric workflow, you gain the efficiency your teams need to create and deliver a wider range of multimedia-rich content to a wider audience across multiple television, web, mobile, and social media channels. This new integrated workflow puts the story at the center of all planning and delivery, making it easier to create, collaborate, manage, and deliver a wider range of content faster. All by using a single interface—MediaCentral | UX.
Streamline reality TV production – MediaCentral | UX provides the capabilities necessary to deal with the hundreds to thousands of hours of footage shot in a typical reality show season. Producers, assistants, and loggers can contribute to the creative process without having to be in the facility to do it. Through the browser interface, contributors supporting the editorial staff can access all media to be more involved in the post-production process and deliver under tight deadlines.
Create exciting sports content – With MediaCentral | UX, sports producers and editors can find the perfect footage to inspire and excite fans. Loggers can work remotely to quickly break down plays as they happen, easily describing key activities and information using Interplay’s Frame Chase capabilities. This metadata can be used to find the right media for the play or player when needed. Team members can pull together highlights of games, player profiles, and fan events that can be retrieved from archive or nearline storage later in the season. Through integrated playout options, material can be pushed to in-stadium playout servers easily.
Extend newsroom capabilities everywhere – MediaCentral | UX extends newsroom capabilities to connect journalists and contributors wherever they are with story-centric workflow tools and mobile apps for iOS and Android devices. Create stories once and publish everywhere, including to social media, web, and online video platforms through direct integration with Media | Distribute. MediaCentral | UX also extends multi-newsroom capabilities by providing direct access to every station group or network iNEWS system. Using the included Media | Index search tool, any connected user can find and access media on any connected system, regardless of its physical location. And when used with Interplay | Production, you can send material to playback, as well as transfer media to remote sites.