Tennis

Game, set and wrapped.

At Gravity Media, tennis is in our DNA.

We’ve been active in the market for over three decades, and we’re fans of the game as much as broadcast and production partners. We’re drawn by the spectacle; in how many other sports can the outcome of a whole match pivot on a single, heart-stopping point? In tennis it so often does, as it’s a game of mental strength as much as technical ability.

Covering tennis involves more than simply keeping the camera on the ball (although of course that helps). It means capturing the intensity of the atmosphere and the overall theatre of each game, set, match and championship point. It means following players from the minute they enter the ground to the end of the post-match interview. And it means quenching the fans’ thirst for data and analysis, by creating virtual graphics and 4D replay systems to scrutinise play from every conceivable angle.
Our coverage, live feeds, production, technical and installation services to tennis authorities and media providers are founded on having the very best equipment for each project – and a work ethos of getting it right first time, every time. In addition to our state-of-the-art technology, which we specifically select to achieve the best outcomes for each tennis project, we’re particularly well known for pioneering replay and highlight content. Our 360-degree replay shots and automated highlights editing have proved a game-changer for tennis viewing the world over.
We channel all our technology and expertise into capturing every dramatic moment, and our record for doing that speaks for itself. We’ve partnered with the International Tennis Federation (ITF), ATP Media and the Women’s Tennis Association (WTA) on every format of elite competition, including The Davis Cup, Fed Cup, ATP Cup and WTA Tour Championships. We’ve been a long-term provider of equipment and crew for the ATP Masters 1000 Series and the ATP World Tour Finals, and we’ve supported all four Grand Slams, including multi-year, multi-camera contracts at the Australian and French Opens. Game, set and match.

Journal

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Australia
-Host Broadcasting- Live Event Coverage
South Australian Tourism Commission and EMG / Gravity Media, a world leading global provider of complex live creative production and media services, today detailed the significant television production undertaking that...
Global
-Press
EMG / Gravity Media, a leading force in the broadcasting, production, and media industry, is pleased to announce the appointment of Narinder Ball as Technology Director, effective from February 2025....
Global
-Press- Football
Boost Graphics, the specialist international graphics and virtual production subsidiary of EMG / Gravity Media, the leading force in production and content & media services and facilities, is proud to...
USA
-Team Stories- Press
EMG / Gravity Media, the leading force in production and content, media services and facilities, is thrilled to expand its presence in the USA following the appointments of Nathan Spencer...
Australia
-Team Stories- Press
EMG / Gravity Media, a world leading global provider of complex live creative production and media services is delighted to acknowledge and celebrate the recognition of Kahleah Webb, the company’s...
Australia
-Corporate and Commercial- Live Event Coverage
EMG / Gravity Media, a world leading global provider of complex live creative production and media services, today detailed EMG / Gravity Media Australia’s collaboration with the New South Wales...
Global
-Press
Formula E will reduce Season 11 freight emissions by 25% – saving approximately 5,500 tons of carbon dioxide – by working with its Official Founding and Logistics Partner, DHL, to...
Australia
-Motor racing- Live Event Coverage- Speciality Cameras
EMG / Gravity Media, a world leading global provider of complex live creative production and media services, has completed its 40,000 kilometre journey criss-crossing Australia across nine months to deliver...
Australia
-Sporting Event- Cricket
EMG / Gravity Media, a leading force in production and content, media services and facilities, today detailed EMG / Gravity Media’s expanding broadcast and technology partnership with Cricket Australia across...