Gravity Media, the leading force in production and content, media services and facilities, today detailed the combining of forces of Gravity Media’s teams in Australia and Belgium to deliver the broadcast technology and television production undertaking that saw Gravity Media create and deliver the broadcast and packaged content for the Pho3nix Sport with Purpose in Switzerland.
The complex undertaking underlines Gravity Media’s global creative production and technology capabilities in combining forces across multiple territories to deliver every on-screen element for the event.
A team from Gravity Media in Australia crossed the globe capturing the essence of Sport with Purpose, the stories of Olympians and young athletes in eleven countries whose lives are shaped by Pho3nix initiatives.
From the rainforests of Rwanda, the Swiss Alps, the streets of Bangkok, the hustle and bustle of Lagos in Nigeria, and multiple locations in South Africa, Ghana, Austria, Switzerland, Poland, UK, Australia, and the Philippines, Gravity Media’s Australian team of five has completed a significant logistical and production undertaking utilizing ten road cases of broadcast and filming equipment, including 4K cine-cameras, specialized super-slo, and mini-cameras and all sound, lighting and rigging production requirements.
Following six weeks of filming and production, Gravity Media’s post-production team in Sydney has created 11 mini-documentaries for the inaugural Pho3nix Sport with Purpose Charity Gala held in the iconic Dolder Grand in Zurich, Switzerland on 19 September.
Gravity Media’s in-house creative team in Sydney was also engaged in the production of all screen content and graphic design for the inaugural Pho3nix Sport With Purpose Charity Gala.
Gravity Media’s team in Belgium was then appointed to deliver the broadcast technology and production undertaking for the global broadcast of the Gala across the Pho3nix Foundation’s social channels, accessing one of Gravity Media’s state-of-the-art high definition outside broadcast trucks, an array of jibs, cine Steadicams, Glambot and drone camera technologies and a crew of 25.
The Pho3nix Sport with Purpose Charity Gala featured host James Corden and Laura Woods with headline guests such as Usain Bolt, Anthony Joshua and Chris Froome, marking a celebration of creating meaningful impact through the power of sport through grants, educational programs, and awards to shape a positive future for children.
The gala shared personal stories from Olympians and emerging athletes whose lives have been shaped by Pho3nix initiatives, such as the Pho3nix Kids Football in Rwanda, Move 4 Life parkour in Thailand, and Kids Fun Runs in Ghana, which demonstrate how sport can create new pathways for children and communities across the globe.
The Pho3nix Foundation is a global non-profit founded and chaired by philanthropist Sebastian Kulczyk.
At the helm of this landmark event is Mana Group, the Pho3nix Foundation’s strategic delivery partner.
Gravity Media was appointed by Mana Group to deliver the creative production outcome for the Pho3nix Foundation
Mike Purcell, Head of Production at Gravity Media Australia commented:
”It is a pleasure for Gravity Media to partner with Mana Group to tell and highlight the wonderful story of the Pho3nix Foundation’s work. To see first-hand the social impact the Pho3nix Foundation brings to kids, local organisations, communities, and athletes globally, brings to light the importance to keep kids active and support up and coming athletes. It is Sport With Purpose.”
Nathalie De Mey, Project Coordinator at Gravity Media Belgium commented:
“For Gravity Media in Belgium, it was great to be collaborating with our team in Australia for the first time. We are delighted to be involved in this valuable project, not only because of the impact of the Pho3nix Foundation, but also because it transcends boundaries within Gravity Media. We are proud to be one global powerhouse brand and contribute to such an important social initiative.”
Trent Taylor, CEO of Mana Group commented:
“The Pho3nix Sport with Purpose Gala is a landmark moment that showcases the life-changing power of sport, and we are proud to have appointed Gravity Media to help bring these stories to life on a global stage. Their ability to combine world-class creative production with broadcast technology across multiple continents ensures that the impact of Pho3nix initiatives, from Rwanda to Bangkok to Zurich, will be shared with audiences everywhere. Mana Group’s partnership with Gravity Media builds on years of collaboration across some of the world’s most ambitious sporting projects, and together we are delivering a production worthy of the athletes, children, and communities whose stories will inspire the world.”
The appointment of Gravity Media to create and deliver the production outcome for the Pho3nix Foundation builds on Gravity Media’s long-term partnership with Mana Group which sees Gravity Media working with Mana Group across an array of events including Sub7 and Sub 8 broadcasts and documentaries, Super League Triathlon, Ironman, Stawell Gift and Greatest Mental Health Awareness for New South Wales Department of Education.
