Scott Weiner

Scott Weiner is a television executive, creative producer, and format developer specializing in the creation, packaging, and commercialization of premium unscripted entertainment.

He began his career at Buena Vista Television’s LIVE with Regis and Kathie Lee before moving into television marketing and promotion with CBS, NBC, and The WB, where he developed and produced Emmy Award-winning station image campaigns.

Scott later founded Green Couch Entertainment, building the company into an internationally recognised creative studio focused on developing, packaging, and selling original unscripted formats. Over the past two decades, Green Couch has partnered with broadcasters, production companies, brands, and digital platforms around the world to create scalable entertainment franchises spanning game shows, reality, live events, branded entertainment, and interactive formats.

Today, Scott is part of the Global Format Lab at Gravity Media, an innovative development initiative that combines world-class production infrastructure with original format creation. The Global Format Lab develops premium entertainment formats – including game shows, social experiments, live events, and competition series – designed for international adaptation, integrated brand partnerships, and multi-platform distribution.

Working with broadcasters, streamers, advertisers, and production partners, Scott helps develop original IP from concept through production, leveraging Gravity Media’s global network of studios, technical facilities, and production expertise to significantly reduce production costs while increasing creative ambition.

The Global Format Lab also collaborates with third-party creators to refine existing ideas, produce pilots, and engineer advertiser integration directly into format design, creating commercially attractive formats that are built to travel globally.

Scott’s work is driven by a simple philosophy: create bold entertainment that audiences love, broadcasters can scale, brands naturally belong in, and international partners can successfully adapt.