EMG / Gravity Media, a world leading global provider of complex live creative production and media services, has again played a key role in the global coverage of this year’s Macau Grand Prix, deploying its camera technology designed and developed in Australia.
EMG / Gravity Media Australia and its Globecam team delivered more than 30 specialty on-board and in-car cameras across Formula 3, World GT Cars and Guia Touring Cars and also motorbikes competing in the Moto Series through the streets of Macau across 14 – 17 November.
EMG / Gravity Media Australia’s specialist teams have been delivering in-car and on-board camera technology at the Macau Grand Prix since 2008.
The team from EMG / Gravity Media Australia headed to Macau after successfully deploying its specialist UmpireCam technology at the recent Hong Kong Sixes cricket tournament in Hong Kong.
EMG / Gravity Media Australia’s UmpireCam role in the television coverage of the Hong Kong Sixes builds further on the role of Gravity Media Australia’s UmpireCam in the coverage of the Indian Premier League.
UmpireCam and its partner technology HelmetCam – high definition 1080i format lightweight cameras weighing only 75 grams and designed and developed in Australia – now form a key component of cricket coverage around the world.
Greg Littrich, General Manager, SNG, RF and Specialty Cameras, at EMG / Gravity Media Australia:
“EMG / Gravity Media Australia is delighted to once again have played a role in this year’s television coverage of the Macau Grand Prix and we are proud that our Australian designed specialist camera technology was selected to add a further dimension to the television coverage of the Hong Kong Sixes.”
EMG / Gravity Media Australia Specialist Camera Technologies:
EMG / Gravity Media Australia’s Globecam unit is renowned for creating ground-breaking, high-definition digital miniature live broadcast devices that entertain and engage viewers all over the world with footage captured from exciting new angles and perspectives.
Globecam is behind a number of world-first innovations, including speciality in-car camera technologies for the V8 Supercars Championship in Australia, the NetCam tennis solution, which has been used at all four Grand Slams since its launch in 2018, and the Live JockeyCam, which has been beaming horse racing images around Australia since 2019.
Globecam sporting applications now span tennis, cricket, rugby, motorsport, cycling, horse racing, golf, athletics and sailing.
