Friday 11th November 2022 – Gravity Media, the world’s leading media and broadcast company, is thrilled to return as the International Tennis Federation’s (ITF) host broadcast partner for the 2022 Billie Jean King Cup by Gainbridge Finals, which are currently taking place in Glasgow. This is the second year in a row Gravity Media has been named as host broadcaster following the success of the Finals event in Prague in 2021.
Previously known as the Fed Cup, the Billie Jean King Cup by Gainbridge Finals is the women’s World Cup of Tennis and the largest annual international team competition in women’s sport. This year’s Finals event runs from Tuesday 8th to Sunday 13th November at the Emirates Arena in Glasgow where the Gravity Media team is currently on-site.
Over the course of this week’s event, Gravity Media has deployed two of their state-of-the-art rigid trucks, with 24 cameras capturing the action across both courts using Gravity Media’s innovative speciality camera solution, NetCam. Gravity Media’s NetCam is a dual UHD camera platform which uniquely offers full remote shading and racking, enabling it to be mounted quickly and easily to any net to capture all the elements of the games.
A joint team from Gravity Media’s UK and France bases have joined forces to support and deliver this incredible tennis production, making sure no moment goes a miss. Gravity Media’s Netcam enables fans to be fully immersed in every second, bringing to life the unique team aspect of the Billie Jean King Cup using PTZ cameras across the Microsoft team benches.
Working alongside the ITF, Gravity Media has created a hybrid approach for this production, with the world feed being cut on-site for over 40 broadcasters in 196 territories, which is a record amount of broadcast coverage in Billie Jean King Cup history. Meanwhile, the additional commentary is being added alongside editorial content remotely at Gravity Media’s Production Centre in Chiswick, London for rightsholders.
Brooke Hockley, Broadcast Manager at ITF comments:
“The Gravity Media team have an unprecedented understanding of the unique event format of the Billie Jean King Cup as well as tennis and large major events in general. The team and their knowledge have fulfilled both what the ITF want to showcase from the event and broadcaster’s needs. It’s been wonderful to work with such an experienced team who utilise a complete end-to-end solution, from the technical side and production to the editorial deliverables with fast turnarounds, bringing to life all the things required to bring the Billie Jean King Cup by Gainbridge Finals to as many fans across the world as possible.”
Beth Lowney, Business Development Manager at Gravity Media says:
“I am delighted to be back working closely with the ITF to deliver the Billie Jean King Cup Finals. At Gravity Media, we continue to be devoted to women’s tennis and even more so, the social and ethical commitments towards gender equality across the industry. With a strong female talent working for Gravity Media on this project, we look forward to building a long-term partnership with The ITF and helping them create a successful and memorable competition.”
Ed Tischler, Managing Director at Gravity Media says:
“Returning for another successful year, Gravity Media is proud to be delivering an innovative full-turnkey solution, which is combined with the very best of our production and technical expertise. On behalf of the entire team, I would like thank the ITF as we are delighted to be further expanding both our production and technical services for this very special event.”
Keep up to date with the latest news from this year’s tournament here.