Gravity Media expands into Spanish speaking markets with appointment of Paco Herrero from Vav Group and Mediapro


Tuesday 04th October 2022 – The world leading media and broadcast company Gravity Media welcomes Paco Herrero to join as a new Adviser as the company expands into Spain and the Spanish speaking markets.

Paco will be based in Barcelona, as he looks to grow the Gravity Media business and engage clients across Spain, Portugal, South America, and the Middle East.

Paco joins fresh from VAV Group – where he was CEO for over 14 years. A company which specialises in production and post-production services for television, TV Studios & OBs, broadcast engineering and technical consultancy for Europe, Africa and Middle East.

Prior to that he held the role of CEO at MEDIAPRO Middle East, the Dubai / Doha TV production services company – where he was in charge of supporting and developing all business areas in ME including broadcast engineering, TV production services, media consultancy, sports right sales and management.

At MEDIALUSO Lisbon he was Deputy General Manager responsible for all production and operations in Portugal as well as wider international markets development.

He also spent 3 years in the role of CEO working at HELIWESCAM, Alicante, the transmission and filming services company specialising in using gyro stabilized cameras on helicopters.

Paco brings with him a wealth of experience growing strategies and leading start ups. He also has a focus on growing key client relationships focused on the broadcast, media, tech, production, post production and OB sectors.

Eamonn Dowdall Gravity Media’s Executive Director says of the appointment:

“On behalf of John Newton, myself and all the senior team we’d like to welcome Paco and look forward to seeing future growth in the Spanish speaking markets in which he will work. Paco is a real talent, and his knowledge and experience makes him such a suitable addition to our growing Gravity Media business.”

Paco Herrero, Gravity Media Advisor says: 

“I am extremely proud to be joining Gravity Media at such a pivotal time – the business is expanding, bolstering it’s talented team and always looking at new market opportunities which makes it an exciting and dynamic business to be a part of. I hope to grow my client relationships bolstered by the Gravity Media global creative production and media services.”