SAM Alchemist for upcoming Rio 2016 and UEFA Euro 2016 coverage

FootballFootball - EurosOlympics
Equipment Rental

Gearhouse acquires 14 Alchemist HD SDI standards converters to answer broadcasters’ demands for HD coverage of the Rio 2016 Olympic Games and the UEFA Euro 2016 Football Championships.

Building upon its longstanding relationship with SAM, global rental house, SI and OB provider Gearhouse Broadcast has announced the purchase and availability of 14 Alchemist HD SDI converters for its customers. These are in strong demand by broadcasters for HD coverage of the upcoming Rio 2016 Olympic Games in Brazil this summer and the UEFA Euro 2016 football championships being held in France in June. This recent purchase adds to Gearhouse’s existing fleet of nine Alchemist units, which now total 23.

Headquartered in the UK, Gearhouse Broadcast has been serving the broadcast market for 20 years with offices in Paris, Qatar, Australia and the United States. The Alchemist converter delivers unrivaled quality that puts Gearhouse ahead of its competition and gives its customers the best possible options within their HD productions. This is hugely impactful in a live sports production context.

Edward Tischler, Head of Projects at Gearhouse Broadcast commented: “We’ve used Alchemist for several years and we’re continually impressed with its clean and detailed format and framerate conversions. We’re delighted to continue our relationship with SAM. We’ve had a significant number of broadcasters contact us to rent Alchemist, and we expect that interest to grow as these two major sporting events draw closer.”

Alchemist Ph.C-HD provides broadcasters with a complete, one-box system solution that seamlessly converts between 1080p, HD, and SD broadcast standards and formats. It relies on SAM’s proprietary Ph.C motion estimation technology to deliver the best possible quality in a live broadcast environment.

Neil Maycock, EVP Marketing at SAM commented: “A great standards converter is essential to a live sports broadcast because the quality of the final broadcast output needs to be perfect. The fact that broadcasters around the world are entrusting their content to SAM’s Alchemist for HD coverage of the Rio 2016 Olympic Games and the UEFA Euro 2016 football championships is a testament to the product’s performance and the stunning picture quality it generates. We’re delighted that working with Gearhouse ensures they are able to satisfy the demands of their customers and provide them with the high level of service their customers have come to rely on.”