Live TV Production – How Is It Done?
Live TV production is a complex process that requires input from many different personnel and departments. Gravity Media takes you from concept to broadcast and beyond with an ever-increasing range of live TV production services.
Creating Impactful Live TV Productions
Live TV production is a complex process that requires input from many different personnel and departments. Gravity Media takes you from concept to broadcast and beyond with an ever-increasing range of live TV production services.
Our comprehensive live coverage services can be customised to suit your needs, so you’re free to integrate our team, facilities and equipment into your project as required. Additionally, we offer full end-to-end production solutions and managed services to encapsulate the entire production process.
At the outset, we’ll work with you to define the concept of the broadcast and pitch ideas to elevate your broadcast. Depending on the size and scale of the event, we’ll begin planning the requisite infrastructure and collating a tech inventory to facilitate production, post-production and distribution of your live content.
Remote Live TV Production at Gravity Media
Remote TV production is transforming how live events are broadcast and we’re at the forefront of the revolution! Renowned for our world-class live coverage, Gravity Media utilises the best tech and the best teams to craft mesmerising live content for global audiences.
Combining live coverage with remote production allows us to maximise the impact of your broadcasts. From fast-turnaround edits, highlight reels and slow-motion replays produced via OB trucks and mobile production units, to supplementary studio footage and live commentary, our production facilities are geared towards creating and sharing outstanding content in real-time.
In recent years, we’ve worked on several high-profile live and remote productions including One Day, The Open, Commonwealth Games, British Grand Prix, Arsenal FC, T20 Cricket, Chelsea Flower Show, The Hundred, Formula 1 and many more.
Commercial Post-Production Excellence
Every project has its challenges, which is what makes our role so exciting! Our extensive experience, highly skilled team and state-of-the-art technology enable us to deliver innovative solutions to the most complex issues and ensure a successful outcome for every project.
When working with the London Stock Exchange (LSE), we completed a full HD studio upgrade to enhance the quality and functionality of LSE’s content production and that of its external clients. Featuring the first UK installation of a Ross Ultrix routing system and upgrading four separate studios, we ensured the LSE production facility was fully equipped with the latest tech and infrastructure to elevate its branded content and news programming. What’s more – we delivered on time and budget, with minimal disruption to its day-to-day operations.
Our Live TV Production Process
The first step in creating an unforgettable live TV production is the planning and strategy stage. Our creative team will work with you to understand your vision and objectives and devise the right solutions to help you achieve your objectives. Whether it’s a single- or multi-site production, we’ll plan how to deliver a seamless broadcast that captures live action while captivating your audience.
In addition, we’ll begin identifying the requisite tech to facilitate your live broadcast and ensure it’s available, tested and commissioned ahead of schedule. Depending on the type of event you’re covering, we may use static and wireless RF cameras, as well as speciality cameras, POV cams and flypacks, to capture every minute of the action and craft an immersive viewing experience.
Using ultra-fast connectivity and fully networked production facilities, with failsafe contingency plans in place, we can deliver real-time broadcasts with minimal latency to avoid disruptions.
Live TV requires real-time production, so there is no time to be lost once the cameras start rolling! When you work with Gravity Media, you’ll have a dedicated team of engineers and editors at your disposal to manage equipment and deploy custom workflows to meet your needs. Multiple camera feeds and edits can be used to ensure the best shots are broadcast, with VFX such as animated content and slow-motion replays being integrated to give the audience a better-than-being-there view of the action.
But the process doesn’t stop there. Post-production remains a critical element of any live TV production, despite the tight deadlines and fast turnarounds required to get content broadcast in real-time. Here, we rely on cutting-edge technology and our talented engineers to create established workflows that can be swiftly implemented to enhance your content in next to real-time.
With real-time media and asset management, we can safely log and store your footage, as well as live stream it OTT or upload it to your media database to increase the availability of your content and maximise viewing figures.
Leading Trends in Live TV Production
We’re seeing a variety of new trends entering the world of live TV, many of which can be leveraged to enhance your broadcasts, accelerate workflows and reduce costs. With increased automation, for example, live coverage can be broadcast in real-time with reduced manual input and enhanced efficiency. In addition to this, AI-driven customisation, multiple feeds and extended reality (ER) is giving audiences greater control over how they interact with your live media.
As the move towards IP integration and remote production continues to gain traction, Gravity Media is already poised to deliver comprehensive live TV production services using the latest tech infrastructure and cutting-edge equipment.
Request a Call Back
To find out more or to plan a live TV production now, get in touch with our team now.
