EMG / Gravity Media Italy, a leader in broadcast services and media production and part of the international EMG / Gravity Media Group, today announced the renewal of its multi year partnership with RCS Sport.
The shared objective is to further enhance the quality of television coverage for the most important cycling events on the Italian calendar over the coming years.
A comprehensive 360 degree production and broadcasting service will be provided, tailored to the needs of the rights holder (RCS Sport), the regions involved and the sponsors, with a strong emphasis on state of the art technology.
Key Productions and Races
EMG / Gravity Media Italy will be responsible for producing nine World Tour competitions. The most significant of these, in terms of media exposure and production format, is the Giro d’Italia, which this year reaches its 108th edition. This internationally renowned sporting event attracts millions of fans annually and consists of 21 stages, covering a total of 3,413.3 kilometres.
The renewed partnership began this season in March with Strade Bianche and Tirreno Adriatico, followed by Milano Torino (19 March), Milano Sanremo (22 March), and the Giro d’Abruzzo (15 to 18 April). It now continues with the Giro d’Italia, and will be followed by the Giro Women (6 to 13 July), Gran Piemonte (9 October) and Il Lombardia (11 October 2025).
Technological Innovations
Live drones will be used during the Giro d’Italia, with footage integrated into the main broadcast feed. Another new feature this year was the Sanremo Women’s Race, held simultaneously with the men’s race on a parallel course.
To manage this dual event, EMG / Gravity Media Italy carried out two simultaneous productions using the Outside Broadcast truck NOVA 128. The signal was transmitted via two aircraft, received at two locations and distributed through multiplexed satellite beams to cover both races and ensure aircraft autonomy.
The camera set up featured nine HD signals from seven motorbikes and two helicopters, 11 4G and 5G signals, one satellite drone and 13 fixed cameras in the finish and pre finish areas. This provided a comprehensive visual preview ahead of the Giro.
Giro d’Italia Coverage and Content
EMG / Gravity Media Italy is responsible for producing the international live feed, along with a wide range of additional content for the Giro d’Italia 2025, the flagship event among RCS Sport productions. This includes a weekly magazine show and a multiview feed sent via satellite to Warner Bros. Discovery, allowing viewers on Discovery Plus and MAX platforms to choose an alternative viewing experience. This will combine the international signal with live feeds from three mobile cameras on motorbikes and helicopters.
As is tradition, the mountain stages are expected to be decisive. Special focus will be placed on Stage 20 (Saturday 31 May), from Verres to Sestriere, spanning 203 kilometres with 4,500 metres of climbing. For many insiders, this is seen as the key stage of the Giro 2025. It will include the Col de Lys (13.7 kilometres with a 12 percent maximum gradient), leading to the Colle delle Finestre and the Cima Coppi at 2,178 metres. This is the fifth time the Colle delle Finestre has featured in the Giro, notably in 2018 when Chris Froome triumphed after a memorable solo breakaway.
Logistical Execution and Connectivity
Logistics are a major challenge in this production. More than 120 staff members, including technicians and operators, will be deployed to move from one stage to the next on a daily basis.
The mobile television compound, with OB trucks and support vehicles adapted to each location, ensures seamless transmission along a route that winds through the Italian peninsula. This year’s edition also features a special start abroad, with the ‘Grande Partenza’ taking place in Albania and including an individual time trial in Tirana.
Data Driven Graphics and Artificial Intelligence
One of the standout features of this edition is the use of advanced live graphics, including pixel tracking systems that display rider data in real time. A dedicated operator will manage data visualisation using the innovative Velon system.
AI enhanced GPS tracking will allow the race to be followed in even greater detail, showing each rider’s position, time gap and distance to the finish line, visible during aerial shots. This system, successfully used in other international events, will make the Giro d’Italia 2025 even more engaging for viewers.
Broadcast Technology and Audience Experience
The entire television production involves more than 15 mobile units, supporting both host production and rights holders. High frame rate cameras will be deployed to capture every detail of the action.
Drones will be used extensively, particularly in the mountain stages, to offer spectacular aerial views and unique visual angles, enhancing the immersive experience for the audience.
Claudio Cavallotti, Managing Director of EMG / Gravity Media Italy, commented:
“This renewed partnership with RCS Sport allows us to continue our strategy of growth and innovation. During the previous three year collaboration, we introduced important technological advances and managed complex logistics to deliver an unprecedented viewing experience.
The strength of our international group, which includes key markets such as France and Belgium, enables us to bring together valuable expertise and meet the specific needs of each production. Together, we are raising the quality of cycling coverage to new levels and delivering live broadcasts of some of the most stunning and challenging races in the world.
We have built a production model that guarantees excellence and consistency. Our ambition is to exceed the standards of previous editions and bring cycling fans even closer to the heart of the action.”
