EMG / Gravity Media, a world leading global provider of complex live creative production and media services, today outlined EMG / Gravity Media Australia’s broadcast and production undertaking for the global coverage of this year’s Crankworx Cairns.
In collaboration with international broadcast production company Boombox and AusCycling, Australia’s national body for cycling and riding which holds the rights to the event and is the local organising committee, EMG / Gravity Media Australia is the international broadcast technology and production partner for Crankworx Cairns, the world’s largest mountain bike festival.
Global coverage of Crankworx Cairns is delivered across Red Bull TV.
Crankworx, a five day festival of international mountain biking competitions and races, originated in Whistler in British Columbia and is now Whistler’s largest annual festival. It has evolved into the Crankworx World Tour with festivals in Whistler, Cairns, Innsbruck and Rotorua.
At Cairns’ Smithfield MTB Park, renowned for its vibrant rainforest backdrop, Crankworx Cairns is a unique challenge across disciplines, including Downhill, Pump Track, Dual Slalom, and the pinnacle of the sport, the Crankworx FMBA Slopestyle World Championship.
EMG / Gravity Media Australia has been the broadcast technology partner for Crankworx Cairns since its successful debut in 2022.
This year, in addition to delivering the broadcast undertaking for Crankworx and Red Bull TV, EMG / Gravity Media Australia has also signed to be a marketing partner for the event.
Across five different courses in the rainforests of Far North Queensland, EMG / Gravity Media’s undertaking involves 60 different camera positions, satellite broadcast technology, and 29 cameras including specialist cameras and drones to capture the ultimate experience in mountain biking.
The broadcast undertaking also accesses EMG / Gravity Media Australia’s unique fibre network and specialist cameras solutions, building on the successful coverage of Crankworx Cairns over the past three years.
Nathan Bassett – Event Director, Crankworx Cairns, said: “EMG / Gravity Media have been a supporter of Crankworx Cairns since its inception in 2022.
“This partnership will ensure we continue to deliver a world class broadcast that showcases Crankworx Cairns to the world.”
Marcus Doherty, Account Executive – Media Services and Facilities, EMG / Gravity Media Australia, said: “EMG / Media is excited to extend its partnership with AusCycling and Boombox for Crankworx Cairns through to 2027.
“This one-of-a-kind event in a truly distinctive location has allowed us to refine our delivery over the years, and we’re proud to continue presenting it as a world-class production on a global stage.”
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