As a Director of Gravity Media in the UK, James leads its Surrey and Soho based business servicing the outside broadcast, long-form television and feature film markets. As such he is responsible for maintaining its reputation for quality, innovation and response of service as well as developing and delivering strategic plans and building, maintaining and managing effective sales and engineering teams.
James is a proactive leader with over 30 years’ experience in both the broadcast and feature film industries. He has outstanding managerial and motivational skills, which coupled with an established track record in developing Gravity Media’s key accounts and controlling costs, enables him to maximise the performance of its many revenue streams.
James’ career began in 1987 working as a trainee technician for HyperActive Broadcast before becoming a Lighting Camera Assistant, working for Clarke Productions in Soho London.
Before returning to HyperActive Broadcast in 1993 to head up the rental management team, James worked in the film industry as a 35mm Camera Assistant, Clapper Loader and Focus Puller, working on commercials and feature documentaries for numerous production companies. HyperActive Broadcast was acquired by Gravity Media in 2015 and rebranded in 2019.
“James is a results-driven professional, both resourceful and innovative, with a keen aptitude for client negotiations, relationship building and optimisation of all potential prospects and leads. James inspires and motivates teams to ensure continuing customer excellence.”