Cash Converters Supercars Eseries
Supercars
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What we did
Supercars turned to Gravity Media for the third year running to produce and facilitate the Cash Converters Supercars Eseries, an esports competition that started back in 2020 during Covid lockdown.
The Eseries takes place on the iRacing platform, running over six weekly rounds. The Cash Converters Eseries offers fans the perfect mix of Supercars main game drivers and elite sim racers.
Two new Australian circuits and endurance races at some of Australia’s most historic tracks headline the return of Supercars’ Cash Converters Eseries in 2022, featuring two endurance events and one Fans’ Choice in the series that combines Supercars’ main game drivers and pro gamers. Those events are virtual races at the famous Mount Panorama circuit in Bathurst and for the first time, the historic Sandown circuit in Melbourne. Also joining the competition in 2022 is Victoria’s Winton circuit, which has recently been added to the iRacing online platform.
The hybrid framework model consists of two championships within the series: The Pro Series – with elite gamers representing Supercars teams and major brands, competing for a share of $26,000 in prize money. The All Stars Series also returns and consists of main game Supercars and Dunlop Super2 drivers. For the first time, Supercars teams compete each week for a $1,000 cash donation for the charity of their choice.
What we used
Gravity Media’s Australian operation set up across its Production center in Sydney and Melbourne worked closely to fulfill Supercars’ requirements. Gravity’s Production center in Sydney houses a full control room for the Supercars production, which incorporates streaming the action live across multiple platforms.
Elsewhere, Gravity Media integrated as many as 30 drivers from all over the world via a remote video platform. With a direct fiber link to the Production center in Melbourne, a camera in the green screen studio hosts the four talents, both on-air audio and a separate communications link. To create a more compelling experience, Gravity Media included: camera overlays, driver webcams, in-car camera graphics, driver audio feeds and lead Supercars Media commentators, to create an esports experience that is representative of what viewers would experience in the real world.
Outcome
The Eseries was broadcast live on prime-time television and across social media platforms where Gravity Media provides seamless integration of multiple media streams which is essential in the fast-moving esports sector. Gravity Media’s Eseries package air through Fox Sports’s Foxtel channel, Kayo’s IP sports platform and Network 7’s IP service 7Plus. Gravity Media also encoded a live stream of the control room for feeds on Facebook, Twitch and YouTube.
