Mike Purcell joined Gravity Media in 2008 and is the Head of Production for Australia. Mike is responsible for providing support to the Director – Production & Content by managing the company’s production team and deliverables. He oversees the day-to-day management of the Production & Content team to deliver company projects to a high standard, from sports, light entertainment to corporate and commercial.
Mike is an experienced Production Executive and Broadcast Producer who has worked across several productions and events in both Australia and Europe. Mike was the Head of Production at Chief Entertainment, a role held for 12 years. In this role, he was key in developing new client relationships and securing broadcast projects along with optimising efficiency and productivity. Before Chief Entertainment, Mike had freelance Producer/Director dealings with numerous clients including Governments, the private sector and major television networks and production companies. In addition, extensive broadcast experience brought about from long fulltime stints at Network 10 and prior, the Nine Network.
During his 30+ year career, Mike has had varied broadcast experience and roles from Studio/OB Camera, DOP, Agency Work, Events Producer, Producer/Director and Head of Production.