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Swimming Australia signs Gravity Media to deliver global all-screens coverage of the FINA World Swimming Championships (25m) in Melbourne

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Australia

Gravity Media appointed to create and produce the complete television coverage of World Championships

Swimming Australia and Gravity Media, the world leading global provider of complex live creative production and media services, today confirmed an over-arching and complete broadcast technology and television production partnership that will see Gravity Media create and deliver all-screens coverage of the 16th FINA World Swimming Championships (25m) across Australia and multiple international territories.

Melbourne hosts the FINA World Swimming Championships (25m) across 13-18 December 2022. More than 800 athletes from 180 countries will compete in the Championships.

Gravity Media Australia has been appointed as the “host” broadcast company for the FINA World Swimming Championships (25m). As part of the partnership, Swimming Australia and Gravity Media are accessing internationally acknowledged camera and broadcast and production technologies designed and developed by Gravity Media.

Beyond providing all broadcast technologies and as “host” broadcast company, Gravity Media has also been appointed by Swimming Australia as the television production company for the Championships, creating, producing and delivering the complete television production of the Championships for the world.

Gravity Media Australia will produce coverage across the six days of the FINA World Swimming Championships (25m) and create and deliver the complete “turn-key” television production that will take audiences across the world closer to the action and tell the stories of the athletes, the Championships and Melbourne as the host city.

The Championships will be broadcast to a global audience across multiple international broadcast and content delivery platforms including the Nine Network in Australia.

Swimming Australia CEO, Eugénie Buckley:

“Swimming Australia is very pleased to have Gravity Media as a partner for the 2022 FINA World Swimming Championships (25m) in Melbourne next month.

“As hosts we want to maximise the opportunity to present our sport in an innovative way, which is why we are happy to have Gravity Media on board as they share our vision and are working hand in hand with us.

“Their extensive experience in delivering world class broadcast services will ensure a fantastic showcase, of both our culture and climate, to the millions of fans watching our sport across the globe.”

Saul Shtein – Director, Production and Content at Gravity Media:

“We’re honoured to partner with Swimming Australia on creating, producing and delivering the broadcast of the Championships to the world.

“It is a significant undertaking for Gravity Media and we thank Swimming Australia for entrusting us with the complete television production for the FINA World Swimming Championships (25m).

“We look forward to producing a world-class coverage and delivering the full scope of Gravity Media’s internationally regarded and acknowledged capabilities across broadcast technology, technical and facilities provision, and importantly the complete television production, in capturing every moment.”

Gravity Media Australia

Gravity Media Australia’s partnership with Swimming Australia in delivering the broadcast and technology solutions and creating the television production for the FINA World Swimming Championships (25m) in Melbourne builds on Gravity Media’s acknowledged broadcast technology and production partnerships across major sports in Australia, including the Melbourne Cup and all major horse racing events in Australia, the Australian Open Tennis, the PGA Tour of Australasia, the Supercars Championship including the Bathurst 1000, the FIM World Supercross Championship, the Tour Down Under Cycling Event, a partnership with Cricket Australia for the coverage of multiple competitions, and the rapidly expanding and developing AFLW. Through its studios, production, and post-production centres, outside broadcast facilities and specialist camera technologies, Gravity Media Australia is also currently involved with major production companies, television networks and pay television and streaming platforms in Australia across projects including Australian Ninja Warrior, The Masked Singer, Australia’s Got Talent, and I’m A Celebrity.

FINA World Swimming Championships (25m)

Swimming Australia CEO, Eugénie Buckley, believes it will be a fitting celebration of swimming, and the country more broadly.

“This is the first international FINA meet to be held in Australia since 2007 and we did not want to miss the opportunity to highlight both our culture, and our climate, which we know to be the envy of many around the world,” Buckley said.

“A world class hybrid indoor/outdoor venue like MSAC also enables us to truly embrace the remarkable Summer backdrop as part of the event, so it’s little surprise that leading international athletes like Adam Peaty and world record holder David Popovici will line up in the December showdown.

“This city has such a proud history of setting the benchmark for international sporting events and we believe the combination of a celebration of our culture, the incorporation of Victorian icons and the vibrancy of Melbourne in Summer will only add to that legacy.”

About the FINA World Swimming Championships (25m) Logo

Inspired by water, the FINA World Swimming Championships (25m) Melbourne 2022 logo represents the ripple effect caused by over 180 countries coming together to swim at our meeting place in Melbourne, while the brand graphic artwork depicts water and the importance of it to the Bunurong people as a significant part of their culture and way of living.

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