Gravity Media Australia (GMA) has a globally award-winning suite of wearable, miniature transmission devices that are helping revolutionise coverage of live sport. The speciality unit, Globecam™, allows creation of new ways of fan engagement and live action experiences with breathtaking footage captured using tiny wearable cameras. The smallest and lightest devices of their kind, Globecam™ uses the very latest in low latency digital mini-link technology, integrated with bespoke designed devices to deliver amazing pictures from the heart of the action.
The added unique features include everything from mechanical stabilisation to remote colour correction to help you keep your footage crisp, clear and vibrant – to mount them on players, referees, umpires, jockeys, bikes or race cars to capture incredible live action footage that will have viewers on the edge of their seats and coming back for more. Adaptable to sporting code guidelines and the requirements of any event, Globecam™ has already been used at major events including the Melbourne Cup Carnival, Spring & Autumn Racing Carnivals, all Grand Slam tennis tournaments, Supercars, Indian Premier League cricket, UK T20, The Hundred, BBL and many more.
Globecam™ was a 2013 IBC Innovation Award finalist in Amsterdam. In 2014 it won the Sportel Innovation Award and the Australia Subscription TV award for innovation. The same year, it ranked 19th in the Business Review Weekly Innovation Awards for R&D for these customised, wearable miniature camera transmission solutions. Premium global brands such as Fox Sports in both Australia and the United States and Sky Sports in New Zealand and the UK, as well as all the commercial television networks in Australia, have used our award-winning technology to wow their audience and deepen fan engagement.
To snapshot recent events, Live JockeyCam has been used in action for horse racing on Seven Network for the Golden Eagle at Rosehill on Saturday 30th October, and will be used again at the Golden Gift at Rosehill on Saturday 6th November.
The Live JockeyCam was also for the Network TEN coverage for the start of the Melbourne Cup Carnival at Flemington – Derby Day on Saturday 30th October and for the Melbourne Cup on Tuesday 2nd November. It will be back in action again for Oaks Day on Thursday 4th November and Saturday 6th November.
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