FIBA delivers ambitious FIBA Basketball World Cup 2019 production with Gearhouse

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~ Flypacks deployed at three venues including UHD solution for final in Beijing ~

Watford, UK, 11 September 2019 – Gearhouse Broadcast, the Gravity Media-owned supplier of technical facilities, crew and services used to capture the world’s most watched content, is providing a range of facilities to FIBA, through is entity FIBA Media, for its host broadcast of the FIBA Basketball World Cup 2019. These include the deployment of Gearhouse’s Flypack portable production systems at three of the eight official venues, with a UHD solution being used in Beijing where the Final will be held. The 32-team tournament takes place across China between 31 August – 15 September.

In what FIBA Media describes as its biggest and most ambitious TV, digital and social media coverage global production plan ever, this World Cup marks a momentous change in the production, coverage, presentation and multi-platform availability of the event. It’s featuring a host of innovations, including augmented reality, referee-audio, and a broadcast SuperFeed.

Gearhouse Broadcast is also providing host commentary services for FIBA Media at six of the eight venues. This enables rights owners to deliver bespoke broadcasts to their audiences – either on site at the arena or remotely using real-time audio-over-IP networking technology.

Ed Tischler, Managing Director at Gearhouse Broadcast (UK) said: “With viewer expectations so high these days, the pressure is on to make productions stand out by delivering a large amount of quality coverage across a multitude of formats. Rights owners like FIBA that are looking to further enhance the quality of their coverage are turning to Gearhouse Broadcast because of its reputation for innovation and its track record of working with host broadcasters at the biggest events.”

Gravity Media will be showcasing the latest complex live broadcast facilities and production services it offers across its four core brands - Gearhouse Broadcast, Hyperactive Broadcast, Input Media and Chief Entertainment - on stand 10.B39 at IBC2019 in Amsterdam.

GEARHOUSE BROADCAST HAS BECOME GRAVITY MEDIA

On 31 October 2019, the four leading broadcast and production houses Gearhouse Broadcast, Hyperactive Broadcast, Input Media and Chief Entertainment owned by Gravity Media Group started trading under the brand name of ‘Gravity Media’. All Gravity Media companies around the world are making this transition and will now go to market as a single brand with a bold new look and purpose.

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Gravity Media is a leading global provider of complex live broadcast facilities and production services to content owners, creators and distributors. We use the collective pull of our people and resources to capture, craft and create world-class content that inspires and excites.

We are driven by client service excellence, and we never stand still. We’re always looking and listening, keeping up with the latest broadcast innovations – or pioneering them. Above all, we channel our energy into maintaining our reputation for flawless execution, deep technical expertise, and efficient delivery.

Gravity Media is a brand-new company with a 30-year pedigree, a force to be reckoned with formed by the coming together of Gearhouse Broadcast, HyperActive Broadcast, Input Media and Chief Entertainment. Our 500 people serve clients across the sport, media, news and entertainment industries from bases in the UK, Australia, USA, France, Germany and Qatar.

At the centre of Gravity Media lie three broad categories of expertise: media services & facilitiesproduction & content; and equipment rental & sales.


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