Gearhouse Broadcast delivers festive spirit to national audiences from the Hollywood Christmas Parade

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Written by: Adrina Madatyan

With more than a million people in attendance, Gravity Media (as Gearhouse Broadcast) helped to broadcast the highly anticipated 87th annual Hollywood Christmas Parade for Associates Television International. It supported the national two-hour special premiere on the CW Network with expanding HD mobile unit Maestro and 11 cameras onsite.

The 3.2-mile event began with a pre-parade, featuring performers Donny and Marie Osmond, R&B singer and actor Ruben Studdard, legendary band The Beach Boys and rapper and actor Ludacris.

Maestro was used to capture the seasonal spirit for audiences across the US. The 40 ft mobile unit features a full-length curb-side expand to allow seating for eight in production and five in tape. Find out more about are range of outside broadcast trucks here.

GEARHOUSE BROADCAST HAS BECOME GRAVITY MEDIA

On 31 October 2019, the four leading broadcast and production houses Gearhouse Broadcast, Hyperactive Broadcast, Input Media and Chief Entertainment owned by Gravity Media Group started trading under the brand name of ‘Gravity Media’. All Gravity Media companies around the world are making this transition and will now go to market as a single brand with a bold new look and purpose.

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Gravity Media is a leading global provider of complex live broadcast facilities and production services to content owners, creators and distributors. We use the collective pull of our people and resources to capture, craft and create world-class content that inspires and excites.

We are driven by client service excellence, and we never stand still. We’re always looking and listening, keeping up with the latest broadcast innovations – or pioneering them. Above all, we channel our energy into maintaining our reputation for flawless execution, deep technical expertise, and efficient delivery.

Gravity Media is a brand-new company with a 30-year pedigree, a force to be reckoned with formed by the coming together of Gearhouse Broadcast, HyperActive Broadcast, Input Media and Chief Entertainment. Our 500 people serve clients across the sport, media, news and entertainment industries from bases in the UK, Australia, USA, France, Germany and Qatar.

At the centre of Gravity Media lie three broad categories of expertise: media services & facilitiesproduction & content; and equipment rental & sales.


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