Sarah Edwards

Sarah is a Global Development Executive based in the UK.  Having run the development teams at BBC Entertainment, 12 Yard, and Talkback Thames she then worked for 11 years as SVP of Global Unscripted Content at Sony Pictures in London overseeing the creative pipeline for all the key territories.

Over her career, she has been responsible for the grass roots development and production of some of the biggest global shows including The Weakest Link, Dog Eat Dog, Take Me Out, Hole In The Wall and Raid The Cage. The thing that gets her out of bed in the morning is a big new innovative idea that can travel the world!​

Now working with Gravity Media, Sarah forms part of the team responsible for our unique Format Lab offering. The Format Lab will focus on game shows, social experiments, and entertainment offerings built for international adaptation, with an emphasis on scalable IP and integrated brand partnerships.

They will co-develop new formats from the ground up, where they already have global partners on the horizon, all whom leverage our vast studio infrastructure and creative leadership to deliver cost-efficient, high-impact productions tailored for streamers and broadcasters worldwide.

The Format Lab will also consider third party ideas and pre-existing formats delivering pilots and series at considerably reduced cost while building advertiser integration directly into format design.