The investment, announced at IBC 2025, includes the deployment of EVS XT-VIA servers with ultimate LSM-VIA replay systems
IBC, AMSTERDAM, 13 September 2025 – Gravity Media, a leader in production and content and media services and facilities has announced a key agreement with EVS, the leading provider of live video technology for broadcast and new media productions, for the deployment of its cutting-edge LiveCeption® solution. The agreement will see a large-scale rollout of EVS’s XT-VIA® servers and LSM-VIA® replay systems across Gravity Media’s global fleet.
The investment significantly enhances Gravity Media’s media services and facilities infrastructure, ensuring the very best performance, reliability and scalability for top-tier sports, entertainment, news and corporate events worldwide.
Chairman and CEO of Gravity Media John Newton said, “As one global brand Gravity Media pushes the envelope that is underpinned by our constant drive for innovation and embracing the very latest technology – such as EVS’ LiveCeption® solution. Gravity Media also stands for the pursuit and provision of creative and technological excellence and again, embracing LiveCeption® only helps us further achieve these goals.”
This EVS investment solidifies Gravity Media’s position as a premier provider of integrated production and media services and facilities worldwide. With operations spanning Australia, Middle East, UK, Ireland, the United States and key European markets including France, Belgium, Germany, Italy and the Netherlands, Gravity Media delivers world-class production solutions across diverse regions.
Newton added, “This strategic investment underscores our commitment to pioneering the future of live production technology. By enhancing Gravity Media existing EVS’s XT-VIA platform, we empower our teams to deliver immersive, high-quality content with unmatched efficiency across all regions. With EVS as one of our trusted partners, we are well-equipped to meet the dynamic demands of next-generation live productions globally.”
The EVS Cerebrum orchestration, control system, and SDN, already integral to Gravity Media’s fully IP-enabled OB mobile units, serves as the backbone for managing complex live IP workflows. The agreement also includes a comprehensive Cerebrum Service Level Agreement (SLA) with EVS, guaranteeing comprehensive technical support and Cerebrum software updates.
Working in collaboration, EVS and Gravity continue their partnership focused on the development of a next-generation Cerebrum SDN, combining their expertise to push the boundaries with Cerebrum.
“We are proud to continue our long-standing partnership with Gravity Media,” said Serge van Herck, CEO at EVS. “This extended agreement represents a significant milestone in our shared ambition to transform the future of live production. It reflects our mutual dedication to innovation, excellence and the pursuit of new possibilities in broadcast technology. By equipping Gravity Media’s global fleet with our LiveCeption solution, including XT VIA servers and LSM VIA replay systems, we are enabling a new generation of live storytelling. These tools allow production teams to capture and deliver the emotion and energy of live events with exceptional clarity, speed and creativity. As the industry moves toward more intelligent, decentralised and flexible workflows, our technology is designed to evolve and lead. With Cerebrum providing orchestration and a comprehensive service agreement in place, this partnership ensures Gravity Media is prepared to meet the challenges of tomorrow and embrace the opportunities of a rapidly changing media environment.”
John Newton concluded, “Our clients across the globe rest assured that we will always push the boundaries of creative and technical excellence that will allow them to tell their incredible stories. To that end, integrating the LiveCeption solution boosts our replay and highlights capabilities while providing the flexibility to scale operations seamlessly across continents. Whether it’s a major sporting event, a live concert or production this partnership helps ensure we will always deliver consistent, premium experiences for our clients.”
