Gravity Media delivers full HD studios for Live Point in Dubai

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The customer

Live Point is a production house based in Dubai that offers a complete end-to-end content production solution and post-production service. Its massive studios, cameras, lighting, edit and in-house post facilities are supported by a dedicated team of production, video production and post-production specialists.

The project

Two state-of-the-art studios were planned for Live Point’s large facility in Jebel Ali Free Zone (Jafza) on the far-western outskirts of Dubai. One would be for live news and the other available for productions. Live Point wanted a flexible space that could be easily customised to fit a wide range of productions.

While Live Point would oversee the gallery and audio construction, it required an experienced international partner that could deliver the installation and system integrations on the project in just 13 weeks.

The approach

Having been recommended to Live Point by a former employee, Gravity Media – then branded Gearhouse Broadcast – was tasked with completing the design, build and implementation of the studio into the Jafza facility.

The fast-turnaround nature of the project required precise project management, as well as an in-depth knowledge of the latest production technologies, and access to the manufacturers of those cutting-edge solutions. Gravity’s SI team worked closely with SAM (now Grass Valley), which provided extensive local support on the project.

One of the standout innovations within the studio was the implementation of the new Grass Valley MV-820 multiviewer and Vega router with embedding and debedding capabilities. The build also included the deployment of five Ikegami HDK-97A HD/3G multi-format cameras, along with super wide-angle lenses, a Grass Valley Kula production switcher, Vizrt graphics system and ARRI SkyPanel lighting.

the Outcome

Live Point’s new studio was operational within just 13 weeks, delivered by Gravity Media – then branded Gearhouse Broadcast – on time and on budget. Zaher Rehawi, Engineering Manager at Live Point responsible for the build out and installation of the new studios commented: “The infrastructure is ready in every way but there is no decoration. So, we can make the decoration how the customer needs.”

Nabil Eslim, Operations and Production Manager for Live Point Studios added: “Both studios are fully equipped with high tech equipment and construction design. Within these studios we can provide all services in media production. Both of the studios in JAFZA are fully equipped so that we can produce documentaries, general entertainment programs and even talk shows.”

GEARHOUSE BROADCAST HAS BECOME GRAVITY MEDIA

On 31 October 2019, the four leading broadcast and production houses Gearhouse Broadcast, Hyperactive Broadcast, Input Media and Chief Entertainment owned by Gravity Media Group started trading under the brand name of ‘Gravity Media’. All Gravity Media companies around the world are making this transition and will now go to market as a single brand with a bold new look and purpose.

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Gravity Media is a leading global provider of complex live broadcast facilities and production services to content owners, creators and distributors. We use the collective pull of our people and resources to capture, craft and create world-class content that inspires and excites.

We are driven by client service excellence, and we never stand still. We’re always looking and listening, keeping up with the latest broadcast innovations – or pioneering them. Above all, we channel our energy into maintaining our reputation for flawless execution, deep technical expertise, and efficient delivery.

Gravity Media is a brand-new company with a 30-year pedigree, a force to be reckoned with formed by the coming together of Gearhouse Broadcast, HyperActive Broadcast, Input Media and Chief Entertainment. Our 500 people serve clients across the sport, media, news and entertainment industries from bases in the UK, Australia, USA, France, Germany and Qatar.

At the centre of Gravity Media lie three broad categories of expertise: media services & facilitiesproduction & content; and equipment rental & sales.


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