Pike Media Lab is a versatile broadcast and production house based in Moscow, Russia. It provides services ranging from system integration and TV production to the creation of TV channels. When Pike Media landed a global project that required a broadcast studio in Sydney, Australia, they came to Gravity Media for help.
Global Marketing Day 2019 is the first 24-hour online conference for marketers. The event featured over 50 key speakers and 150 industry marketing experts, engaging a virtual audience of innovative in-house marketeers, sharp-witted CMOs and bright creative minds.
Pike Media engaged the team at The Production Centre, Sydney – then branded Chief Entertainment ‒ to provide a studio production and connectivity solution for the Australian broadcast window, ahead of the event shifting to studios in London, New York and San Francisco. This involved creating a set and facilitating a six-hour, live downstream studio and TVU connectivity to Russia.
As the client was based in Russia, and with day and night timezone differences in Australia, Gravity Media deployed two account managers to ensure we could cater for the client’s every need, both in and out of normal business hours.
A senior production manager oversaw set creation, crewing, facilities and connectivity via TVU to the hub in Russia, whilst staying in constant communication with Pike Media to give confidence that all their needs and requirements were being met on the other side of the world in Australia.
The technical setup included a three-camera HD broadcast studio, on-screen graphics and content played back through EVS, and the six-hour broadcast feed being monitored by our onsite MCR. Production and technical communications between Moscow and Sydney was handled by our in-house IP systems.
Guests and talent made full use of The Production Centre’s modern green room and make-up facilities, as well as the private lounge area and a quiet workspaces.
Two Hosts, 12 keynote speakers from companies such as Google, Dell, Vodafone and Canon, with 24 industry marketing experts completed non-stop six-hour live studio production before handing over to London for the next leg. It was a very successful production that trended across all social media platforms.
The client was very happy with the outcome, stating: “The whole broadcast from Sydney looked very good and showed the world what real professionalism looked like.”