The Football Association (The FA)

THE CUSTOMER

The Football Association (FA) – the game’s governing body in England, formed in 1863 and the oldest football association in the world. Gravity Media – then branded Input Media –  has been The FA’s production partner since 2008.

THE PROJECT

In 2012, The FA wished to ensure its video archive was preserved for future generations and future-proofed against advances in broadcast technology and digital formats. 

THE APPROACH

We created a digital archive solution to support The FA’s migration from tape to digital formats. The solution also allows simultaneous remote access to the secure archived content via a web browser.

Behind this serviced solution lies EVS – the dominant technology for sports and live production broadcasts worldwide. Gravity Media chose to install the premium EVS system, the Media Archive Director, as it had been designed with sport production in mind, and is used by some of the world’s top broadcasters and federations, including UEFA, FIFA and Al-Jazeera.

The difference in the way our EVS system was configured is that it was custom-built as a shared, serviced-based solution, meaning the cost of entry for The FA to this premium product was significantly reduced.

THE OUTCOME

Over the past five years, Gravity Media has diligently logged, ingested and associated with rich metadata almost all of The FA’s match archive material – some 3,000 hours in total – working closely with The FA broadcast team and FATV throughout to ensure the most valuable assets were accessible first.

The whole FA archive can now be searched, viewed and delivered, meaning material is accessible to The FA internal teams and multiple external partners via the web.

INPUT MEDIA HAS BECOME GRAVITY MEDIA

On 31 October 2019, the four leading broadcast and production houses Gearhouse Broadcast, Hyperactive Broadcast, Input Media and Chief Entertainment owned by Gravity Media Group started trading under the brand name of ‘Gravity Media’. All Gravity Media companies around the world are making this transition and will now go to market as a single brand with a bold new look and purpose.

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Gravity Media is a leading global provider of complex live broadcast facilities and production services to content owners, creators and distributors. We use the collective pull of our people and resources to capture, craft and create world-class content that inspires and excites.

We are driven by client service excellence, and we never stand still. We’re always looking and listening, keeping up with the latest broadcast innovations – or pioneering them. Above all, we channel our energy into maintaining our reputation for flawless execution, deep technical expertise, and efficient delivery.

Gravity Media is a brand-new company with a 30-year pedigree, a force to be reckoned with formed by the coming together of Gearhouse Broadcast, HyperActive Broadcast, Input Media and Chief Entertainment. Our 500 people serve clients across the sport, media, news and entertainment industries from bases in the UK, Australia, USA, France, Germany and Qatar.

At the centre of Gravity Media lie three broad categories of expertise: media services & facilitiesproduction & content; and equipment rental & sales.


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