Captain America: Civil War

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THE PROJECT:

To supply multiple Avid Media Composer suites, networked to the production’s Avid storage system on location in Berlin, Germany.

THE APPROACH:

Gravity Media – then branded HyperActive Broadcast – supplied numerous edit suites to the Berlin branch of Rise Visual Effects Studios involved in the film. The requested equipment was checked, packed and transported to Berlin by a dedicated Gravity Media logistics specialist, who drove through the night to ensure it arrived in good time for the Gravity Media engineering team waiting on location.

Each system was then installed in various cutting rooms and connected to the Marvel Studios storage solution, allowing the editorial staff to quickly access, export and transfer media between each other.

Gravity Media also supplied top-of-the-range editorial desks and Herman Miller chairs to the production’s editorial staff, meaning editors had maximum comfort to help them do the best possible job.

THE OUTCOME:

Captain America: Civil War went on to take over $400m at the box office, at the time the fourth-highest grossing film for Marvel Cinematic Universe.

HYPERACTIVE BROADCAST HAS BECOME GRAVITY MEDIA

On 31 October 2019, the four leading broadcast and production houses Gearhouse Broadcast, Hyperactive Broadcast, Input Media and Chief Entertainment owned by Gravity Media Group started trading under the brand name of ‘Gravity Media’. All Gravity Media companies around the world are making this transition and will now go to market as a single brand with a bold new look and purpose.

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Gravity Media is a leading global provider of complex live broadcast facilities and production services to content owners, creators and distributors. We use the collective pull of our people and resources to capture, craft and create world-class content that inspires and excites.

We are driven by client service excellence, and we never stand still. We’re always looking and listening, keeping up with the latest broadcast innovations – or pioneering them. Above all, we channel our energy into maintaining our reputation for flawless execution, deep technical expertise, and efficient delivery.

Gravity Media is a brand-new company with a 30-year pedigree, a force to be reckoned with formed by the coming together of Gearhouse Broadcast, HyperActive Broadcast, Input Media and Chief Entertainment. Our 500 people serve clients across the sport, media, news and entertainment industries from bases in the UK, Australia, USA, France, Germany and Qatar.

At the centre of Gravity Media lie three broad categories of expertise: media services & facilitiesproduction & content; and equipment rental & sales.


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