Studio Facilities, Equipment & On-Site Support At FIFA World Cup Brazil


ITV Sport provides live coverage of a wide range of high profile sporting events for British network, ITV.

The company holds joint broadcast rights with the BBC to screen the FIFA World Cup. It has screened every World Cup live since 1966.


In 2014, the hotly anticipated FIFA World Cup was held in host nation, Brazil.

In order to provide high definition, seamless live coverage of the 64 matches, ITV Sport commissioned worldwide broadcast services specialist Gravity Media – then branded Gearhouse Broadcast – to deliver a range of facilities, and to provide on-site support.

Facilities were located in the International Broadcast Centre and included a production office, master control room and transmission gallery.

ITV also commissioned Gravity Media to provide a studio located on iconic Copacabana beach. Full talkback capability was required between the two sites.


In order to support ITV’s production requirements, Gravity Media’s Projects Solutions division selected and supplied bespoke facilities consisting of a range of the latest and best broadcast technologies available in 2014.

Equipment used included EVS XT3 servers and IPDirector production asset management suite for ingest and logging, Avid MediaComposer, Interplay and ISIS shared media storage system, Snell routers, Harris glue, Sony cameras and Riedel talkback systems.

Gravity Media is highly experienced in the provision of broadcast and production solutions for high-profile sporting events such as the World Cup. This expertise played a crucial role in the approach taken in Brazil.


Held every four years, football’s international championship has long been a live television institution. With advancements in digital and mobile technologies, ITV Sport’s coverage draws in fans from all around the world.

ITV’s technical director of Sport, Roger Pearce praised the Gravity Media team for its “talent” and “expertise” in delivering project objectives successfully. “It’s critical that the equipment and supporting technology is rock solid, so we need to work with partners who have the necessary experience in delivering facilities at these type of high profile events.”


On 31 October 2019, the four leading broadcast and production houses Gearhouse Broadcast, Hyperactive Broadcast, Input Media and Chief Entertainment owned by Gravity Media Group started trading under the brand name of ‘Gravity Media’. All Gravity Media companies around the world are making this transition and will now go to market as a single brand with a bold new look and purpose.

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Gravity Media is a leading global provider of complex live broadcast facilities and production services to content owners, creators and distributors. We use the collective pull of our people and resources to capture, craft and create world-class content that inspires and excites.

We are driven by client service excellence, and we never stand still. We’re always looking and listening, keeping up with the latest broadcast innovations – or pioneering them. Above all, we channel our energy into maintaining our reputation for flawless execution, deep technical expertise, and efficient delivery.

Gravity Media is a brand-new company with a 30-year pedigree, a force to be reckoned with formed by the coming together of Gearhouse Broadcast, HyperActive Broadcast, Input Media and Chief Entertainment. Our 500 people serve clients across the sport, media, news and entertainment industries from bases in the UK, Australia, USA, France, Germany and Qatar.

At the centre of Gravity Media lie three broad categories of expertise: media services & facilitiesproduction & content; and equipment rental & sales.

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