The Waterloo Crown Green Bowls tournament has also been re-invigorated by our broadcast strategy and tournament staging for ITV. Overhead jibs and a remote-controlled mini-camera replace the traditional six-camera OB coverage, and immersive wraparound programmes and player profiles are equally significant in terms of the sport’s editorial development. Well-crafted features have been successful at developing wider interest in the sport of bowls and its best players, and we’ve also helped forged new pathways to introduce the sport to a much wider audience via numerous digital platforms.