Bowls

It's how we roll.

The sport of bowls – be that crown green, lawn or indoor – is perhaps more popular than you think.

It’s played by hundreds of thousands of people around the world, is one of the core sports at each edition of the Commonwealth Games, and has annual World Championships for both indoor and outdoor formats that attract millions of TV viewers worldwide.

Gravity Media is a proud supporter of the sport – most notably in the UK. Although its origins trace back to Ancient Greece, bowls has been around in the UK since the 13th century and it’s perceived by many as a quintessentially British sport. Over the past few years, we’ve been delighted to work with national broadcasters BBC and ITV to cover both the World Indoor Bowls Championships and the historic Waterloo Crown Green Bowls tournament.
A key part of our creative offering for both these elite tournaments has been to revitalise and modernise the core match coverage for the television audience, and to build the characters and recognition of the players. For the World Indoor Championships, we dispensed with the traditional use of hot-head cameras fixed in the arena ceiling, instead installing long-arm jibs. This offers a wide variety of coverage options, and allows for interesting angles and precise overhead shots showing which player is nearest the jack.
The Waterloo Crown Green Bowls tournament has also been re-invigorated by our broadcast strategy and tournament staging for ITV. Overhead jibs and a remote-controlled mini-camera replace the traditional six-camera OB coverage, and immersive wraparound programmes and player profiles are equally significant in terms of the sport’s editorial development. Well-crafted features have been successful at developing wider interest in the sport of bowls and its best players, and we’ve also helped forged new pathways to introduce the sport to a much wider audience via numerous digital platforms.

Journal

Carston Bell journal
USA
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EMG / Gravity Media USA, a leading force in the broadcasting, production, and media industry, is pleased to announce the appointment of Carston Bell as Specialist Systems Manager. With over 25...
Australia
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South Australian Tourism Commission and EMG / Gravity Media, a world leading global provider of complex live creative production and media services, today detailed the significant television production undertaking that...
Global
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EMG / Gravity Media, a leading force in the broadcasting, production, and media industry, is pleased to announce the appointment of Narinder Ball as Technology Director, effective from February 2025....
Global
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Boost Graphics, the specialist international graphics and virtual production subsidiary of EMG / Gravity Media, the leading force in production and content & media services and facilities, is proud to...
USA
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EMG / Gravity Media, the leading force in production and content, media services and facilities, is thrilled to expand its presence in the USA following the appointments of Nathan Spencer...
Australia
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EMG / Gravity Media, a world leading global provider of complex live creative production and media services is delighted to acknowledge and celebrate the recognition of Kahleah Webb, the company’s...
Australia
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EMG / Gravity Media, a world leading global provider of complex live creative production and media services, today detailed EMG / Gravity Media Australia’s collaboration with the New South Wales...
Global
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Formula E will reduce Season 11 freight emissions by 25% – saving approximately 5,500 tons of carbon dioxide – by working with its Official Founding and Logistics Partner, DHL, to...
Australia
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EMG / Gravity Media, a world leading global provider of complex live creative production and media services, has completed its 40,000 kilometre journey criss-crossing Australia across nine months to deliver...