Gravity Media, the world leading global provider of complex live creative production and media services, today detailed a partnership with Red Bull TV, GTR Events and Boom Box Group, to deliver the all-screens global coverage of this year’s Crankworx Cairns.
Gravity Media Australia has been appointed by GTR Events, Boom Box Group and Red Bull Media House to create and deliver for Red Bull TV, the international broadcast technology and production outcome for Crankworx Cairns across 17 – 21 May.
Crankworx returns to the tropical north-east coast of Australia following a successful Crankworx debut in 2022.
Crankworx, a four day festival of international mountain biking competitions and races, originated in Whistler in British Columbia and is now Whistler’s largest annual festival. It has evolved into the Crankworx World Tour with festivals in Whistler British Columbia, Cairns, Innsbruck Austria and Rotorua New Zealand.
Across five different courses and four days of competition, Gravity Media will access 90 different camera positions, satellite broadcast technology, and 23 cameras including speciality cameras and drones to capture what is described as “the ultimate experience in mountain biking”.
Gravity Media’s collaboration with Red Bull TV will see Crankworx Cairns broadcast across the world.
Matt Hilton, CEO GTR Events – Local Organising Committee, Crankworx Cairns:
“The relationship that GTR Events and Gravity Media Australia have created and nurtured over the last decade is one built on trust and mutual respect, not only a client/supplier relationship, which has grown into a partnership with creative and technical working hand in glove.
“The scope of works for Cairns Crankworx is a known environment, which we have previously had great success as a united workforce, and our previous projects together have always delivered on time and on budget.
“Gravity Media Australia’s understanding of our events provide us with a trust that our events are a world class presentation.”
Marcus Doherty, Account Executive, Media Services and Facilities at Gravity Media:
“We are looking forward to working with GTR Events and our production partners in delivering a world class broadcast of Crankworx Cairns.
“It is a brilliant event staged in a spectacular landscape. It is also presents a challenging broadcast production environment as we once again deploy Gravity Media Australia’s unique fibre network and speciality cameras solutions to build on last year’s successful coverage of Crankworx Cairns and deliver this year’s event to audiences around the world.
“We are pleased to partner with GTR Events on Crankworx. Our relationship with them on Crankworx Cairns – now in its second year – builds on our long relationship on major events including the Cadel Evans Great Ocean Road Race in Geelong and the UCI MTB World Championships in Cairns.”
Gravity Media Australia:
Gravity Media Australia’s acknowledged broadcast technology and production partnerships across major sports in Australia include the Australian Open and the Summer of Tennis, the Melbourne Cup and all major horse racing events in Australia, the Bathurst 1000 and the Repco Supercars Championship, the Bathurst 12 Hour, the World Athletics Cross Country Championships, the Tour Down Under, the PGA Tour of Australasia, the Stawell Gift, the FINA World Swimming Championships (25m) in Melbourne, the Sydney Hobart Yacht Race, Crankworx Cairns, the FIM World Supercross Championship at Marvel Stadium, a partnership with Cricket Australia for the coverage of multiple cricket competitions in Australia and the delivery of broadcast and production technology requirements for coverage of the rapidly expanding and developing AFLW.
Through its studios, production, post-production, outside broadcast facilities and specialist camera technologies, Gravity Media Australia is currently involved with major production companies, television networks and pay television and streaming platforms in Australia across projects including The Voice, Australian Idol, Dancing with the Stars, The Masked Singer, Australia’s Got Talent, Would I Lie to You?, The 1% Club, Millionaire Hot Seat and I’m A Celebrity Get Me Out Of Here. Gravity Media Australia post-production centre, Gravity House, plays a key role in the production of major international television productions across broadcast, subscription and streaming platforms, as well as movies from the Marvel Universe and projects from multiple US and international studios, and many of Australia’s leading independent film productions.
(Photo credit: Clint Trahan)