Gravity Media Australia secures new agreement for internationally acknowledged, Australian designed and developed speciality cameras for global coverage of Wimbledon

TennisSpeciality Cameras

Gravity Media, the world’s leading global provider of complex live creative production and media services, today detailed a new agreement with The All England Lawn Tennis Club for the ongoing provision of NetCam camera technology designed and developed in Australia for the global television coverage of The Championships, Wimbledon.

The new agreement from 2024 builds on Gravity Media Australia’s successful deployment of NetCam at The Championships since its debut in 2018.

Along with The Championships, Gravity Media Australia’s NetCam is also an integral part of the US Open Tennis Championships and will once again be in place for next year’s Australian Open Tennis Championships.

Capturing the action at the world’s major tennis tournaments, Gravity Media Australia’s innovative NetCam is used across Grand Slams and ATP and WTA Finals and delivers a unique viewing experience allowing audiences to enjoy a whole new perspective of the sport they love.

Used to broadcast live from the biggest events, Gravity Media’s NetCam features a dual UHD (ultra high definition) camera platform with two simultaneous 12g-SDI digital video transmission outputs (one from each camera). This allows both players to be filmed simultaneously, ensuring the most exciting footage is broadcast to viewers all over the world.

Discretely mounted within the centre strap of the net, just behind the white vertical adjustment strap, NetCam allows viewers to enjoy the match from an entirely new vantage point. With a courtside fibre converter transforming signals into the optical format, shots from the centre of the court can be transmitted via a mobile control room or production truck in an instant.

Gravity Media Australia’s Globecam unit is renowned for creating ground-breaking, high-definition digital miniature live broadcast devices that entertain and engage viewers all over the world with footage captured from exciting new angles and perspectives.

Globecam is behind a number of world-first innovations, including speciality in-car camera technologies for the V8 Supercars Championship in Australia, HelmetCam and UmpireCam which are now a key component of cricket coverage, the NetCam tennis solution which has been used at all four Grand Slams since its launch in 2018, and the Live JockeyCam which has been beaming horse racing images around Australia since 2019.

Globecam sporting applications now span tennis, cricket, rugby, motorsport, cycling, horse racing, golf, athletics and sailing.

Paul Davies – Head of Broadcast, Production & Media Rights, The Championships, Wimbledon:

“The use of NetCam on Centre and No. 1 Court brings a unique and dynamic perspective to the broadcast coverage during The Championships.

“The delicate challenge of integrating these cameras within the grass courts has always been sensitively managed between Gravity Media Australia and our ground staff and we look forward continuing this long standing partnership.”

Greg Littrich – Director, Operations at Gravity Media Australia:

“Gravity Media Australia is pleased to be working in partnership with The All England Lawn Tennis Club and delivering our specialist camera technologies to add further depth and audience engagement for the internationally recognised global television coverage of The Championships.

“We thank them for entrusting us to be a part of such a significant event in sports.

“We are committed to the continuing development of Gravity Media’s speciality cameras and take great pride that technology designed and developed in Australia now forms an integral component of coverage of so many sports around the world.”

Gravity Media Australia:

Gravity Media Australia’s acknowledged broadcast technology and production partnerships across major sports in Australia include the Australian Open and the Summer of Tennis, the Melbourne Cup and all major horse racing events in Australia, the Bathurst 1000 and the Repco Supercars Championship, the Bathurst 12 Hour, the World Athletics Cross Country Championships, the Tour Down Under, the PGA Tour of Australasia, the Stawell Gift, the FINA World Swimming Championships (25m) in Melbourne, the Sydney Hobart Yacht Race, Crankworx Cairns, the FIM World Supercross Championship at Marvel Stadium, a partnership with Cricket Australia for the coverage of multiple cricket competitions in Australia and the delivery of broadcast and production technology requirements for coverage of the rapidly expanding and developing AFLW.

Through its studios, production, post-production, outside broadcast facilities and specialist camera technologies, Gravity Media Australia is currently involved with major production companies, television networks and pay television and streaming platforms in Australia across projects including The Voice, Australian Idol, Dancing with the Stars, The Masked Singer, Australia’s Got Talent, Would I Lie to You?, The 1% Club, Millionaire Hot Seat and I’m A Celebrity Get Me Out Of Here.

Gravity Media Australia post-production centre, Gravity House, plays a key role in the production of major international television productions across broadcast, subscription and streaming platforms, as well as movies from the Marvel Universe and projects from multiple US and international studios, and many of Australia’s leading independent film productions.