Held every four years at the midpoint between Summer Olympics, the Winter Games is the world’s most popular and prestigious competition for sports practised on snow and ice.
The 2022 Olympic Winter games are complete where Gravity Media had the privilege to facilitate Seven Network’s coverage of the Games.Gravity Media had a team of over 280 individuals directly involved, with more than 500support staff and crewbehind the scenes, who were all integral in the success of Channel 7’s broadcast of Beijing Winter Olympics 2022.
Whilst the majority ofthe crew remained in Australia and worked out of Channel 7’s Broadcast Centre and the Remote Broadcast Centre (RBC) in Melbourne, Gravity Media had our own group of elites that were deployed to Beijing and the surrounding provinces of Zhangjiakou and Yanqing.
The broadcast was delivered from the (RBC) in Melbourne where the Gravity Media team facilitated the location of the main studio, control room, off-tube commentary booths, editing facilities, media management and the supporting production infrastructure.
Across the 19 days of the competition, the content was delivered across both linear and digital channels which equated to thousands of hours of coverage readily available to viewers in Australia and abroad via the 7Plus streaming service. The ratings and viewership numbers across all platforms were impressive, reaching a national audience of 12.5 million viewers in Australia for its linear broadcast and record-breaking audiences digitally.
Over 109 events were held across the 19 days and on Sunday 20 February, the Olympic Winter Games officially ended in Beijing with the traditional closing ceremony.