ATP Media & Gravity Media Shortlisted For 2022 SVG Europe Sports Award On The AWS Virtualised Production PoC


ATP Media and Gravity Media have been shortlisted for a 2022 SVG Europe Sports Award in the ‘Outstanding Production Achievement – Innovation’ category on the Amazon Web Services, Inc (AWS) virtualised production Proof of Concept.

The awards recognise and honour the outstanding companies, teams and individuals that pushed sports broadcasting and production forward. Virtualising broadcast functionality is the next step in innovating for the future of production workflows.

When ATP Media and Gravity Media were given the opportunity to bring to life an AWS virtualised production proof of concept assessment during the Rolex Paris Masters in Nov 2021, they wanted to deliver the most robust PoC possible.

The assessment workflow was designed as a shadow of ATP Media’s onsite Paris facilities and operated from Gravity Media’s facilities in Farnborough, UK. Using its cloud services as the infrastructure’s backbone, AWS designed and built out the required cloud infrastructure on which software vendors could deploy their solutions.

ATP Media delivered the twelve live camera feeds and two Hawk-Eye ball-tracking feeds using AWS Elemental Media Connect into a dedicated Virtual Private Cloud (VPC).  Gravity Media provided both the technical facilities and crew in Paris and in the Farnborough PoC facility.

This PoC was a chance to show the interoperability of the different software vendors’ solutions. Together, ATP Media and Gravity Media produced a 12-camera live feed with all the key aspects of a broadcast operation; live video mixing, graphics, replay, audio mixing and edit.

The SVG Europe Sports TV Awards 2022 ceremony is set to take on Thursday 8 September, ahead of this year’s IBC at the DeLaMar Theater in Amsterdam as part of the SVG Sport Production Summit.

You can find the full shortlist here where the Gravity Media team look forward to a great evening ahead at the annual awards ceremony in September. For more details, click here and to watch the behind-the-scenes video here.