In October 2020, Gravity Media partnered with Telstra to deliver the seventh annual Telstra Vantage event, a celebration of world-class ideas, technology, and business solutions.
Until 2020, Telstra Vantage had been a physical event where Telstra’s enterprise customers gathered to learn about new ways to solve their business problems. However, with the introduction of COVID-19, Telstra had to reimagine the event to engage with their audience in a completely different format.
The result was Telstra Vantage Remixed.
As Telstra’s production partner – Gravity Media was excited to bring Telstra’s vision to life. Working alongside creative agency Imagination, Gravity Media delivered 40 hours of live broadcast across three livestreamed channels. The result was 38 sessions, panel discussions and keynote presentations from Telstra, their partners and special guests live, online and on demand, exclusively for Telstra’s enterprise customers.
Gravity Media delivered a start to finish solution, bringing together a range of different signals from all around the world and integrating them into three control rooms.
“Gravity Media and Imagination go back over 10 years... so we knew that we could trust them for really complex projects with lots of moving parts, so they were an obvious choice when it came to Telstra Vantage Remixed.” - Heath Campanaro, Director, Imagination
The event was live across two days on Wednesday 21 and Thursday 22 October. Two of the channels were produced from Telstra’s Sydney Customer Insight Centre, while the third channel was broadcast from Gravity Media’s studio at its Production Centre in Sydney.
At each location Gravity Media provided full production crew along with broadcast and camera gear, including a turnkey flyaway kit on location at Telstra.
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