Sony HDC-4300 4K/HD

Sony 4300 Steve2

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The Sony HDC-4300 has a lot of fans. Ever since its launch in 2015, one of the main attractions of this sought-after unit is that operators have got what they’re used to but with 4K capabilities on top. It’s multi-format for daily HD applications, and then really comes into its own for filming live sports events on the weekends.

The camera features three 2/3-inch 4K image sensors while supporting the same B4-mount lenses and control surfaces as other models in Sony’s popular HDC series. This means directors and operators can maintain their preferred approaches to live events – including camera angles, zoom ranges and iris settings – while using familiar camera technology. What Sony has created is effectively a cinema camera for sports events; a unit that delivers 4K whilst preserving the ENG form factor operators are used to.

“Our clients tend to love Sony products,” says Steve Snook, Gravity Media’s UK Engineering Manager, “and with the HDC-4300, Sony has got everything right. It was the first camera to provide operators with 4K, HD and super slow motion in a single platform, and it still cuts it when compared with more recent releases – but it comes without the price tag associated with hiring a newer unit.”

The HDC-4300 offers up to 8x super slow motion, to produce high-quality replays and specialty programme effects. Integrating seamlessly with HD infrastructures and the world’s most advanced 4K live production workflows, the camera uses ultra-high-precision alignment technology to realise the three 4K sensors on a new prism. This allows the 4300 to support the ITU-R BT.2020 widened colour space for future-proof masters or post-production options.

With technology providing the high-magnification wide zoom range lenses currently employed by HD 2/3-inch systems while maintaining an adequate depth of field to accurately show all the action, the HDC-4300 has proved particularly popular for live-event and sports broadcasting. More precise colour reproduction in live broadcasts allows ever-more-demanding TV audiences to really see the difference, with vibrant, true-to-life images. And if you want to go back to a replay, the unit allows operators to dynamically zoom into areas of interest, effectively giving the producer a second bite at the cherry.

“When it comes to cameras, Sony sets the standard that others follow”, continues Steve. “If you’d like more detail on the camera’s full specifications and pricing info, email our UK Rental department on enquiries@gravitymedia.com.”