Gravity Media Ramps Up Middle East & North Africa Expansion With Abdelkader Zitouni Hire

Former beIN Media Group’s Director of Media Rights to take on advisory role

London, United Kingdom, 06 May 2021 – Gravity Media– the leading global provider of complex live broadcast facilities and production services to content owners, creators and distributors – has hired Abdelkader Zitouni as an advisor for the Middle East & North Africa (MENA).

Abdelkader will be tasked with raising Gravity Media’s profile in the region. He will be responsible for identifying and securing new commercial opportunities by leveraging his in-depth market knowledge and close personal relationships with key MENA broadcasters and content providers.

Prior to joining Gravity Media, Abdelkader was Director of Media Rights at the Qatar-based independent media network, beIN Media Group. There, he was responsible for the acquisition and management of key sports and entertainment properties and the development of strategic partnerships with major MENA content providers.

Abdelkader’s other career highlights include serving as Head of Programmes at Dubai Media Incorporated, where he oversaw both production and content acquisition for the 24/7 sports channel, Dubai Sports. Earlier in his career he also worked at the Middle East Broadcasting Centre, the region’s first satellite network.

Steve Norris, Director of Production and Content at Gravity Media, said: “With 23 years of experience as a respected media executive under his belt, Abdelkader’s knowledge of sports and entertainment media in the Middle East is positively encyclopaedic. His expertise will prove invaluable as we continue to expand in this region”.

Ed Tischler, Managing Director of Gravity Media in EMEA, commented: “Abdelkader’s passion for his work is clear, making him a perfect fit for Gravity Media. We’re delighted to have him on board as we continue to deliver a best-in-class experience for existing MENA clients, as well as developing and growing our business in the region.”

Abdelkader Zitouni added: “I’m delighted to be joining such an innovative, future-looking business as Gravity Media. I look forward to working with the senior leadership team to uncover new commercial opportunities in this dynamic, rapidly developing region.”

Gravity Media serves the MENA region from its office in Qatar. From there it provides a range of services including equipment rental, stadium broadcast infrastructure and operates a compact and agile OB van with DSNG capabilities.