Frank Callaghan, our Director of Live Programming and Production, caught up with SVG Europe to discuss Gravity Media’s responsibilities as the FA’s production partner.
Gravity Media has played a key role during the FA Cup competition including different elements, such as preview and highlight shows for international audiences, all 32 World Feeds, including a World Feed wraparound programme packaged with titles, openers and promos.
The Third Round Proper of the Emirates FA Cup is one of the most popular weekends in the English football calendar, when Premier League teams join the fabled knock-out competition.
All 32 Third Round matches were covered and available to watch on television or online in the UK with all matches available to overseas rights holders courtesy of Gravity Media.
Gravity Media had a team of over 500 people working across the country, in various roles, to cover the action. Gravity Media oversaw 19 live outside broadcasts up and down the country from Exeter to Huddersfield, which included the deployment of our own outside broadcast truck Pictor at Wolves v Crystal Palace, Burnley v MK Dons, and Manchester City v Birmingham.
Over 500 digital clips were produced in-house across the weekend at Gravity Media’s Production Centre in Chiswick, West London for The FA to use on its social channels and digital platforms. The team also produced eight Deliveroo sponsored programmes for The FA Player.
The SVG article is available to read in full here and to find out more about Gravity Media can help you with your next production, email firstname.lastname@example.org