GamesCom 2019

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With GamesCom 2019 fast-approaching, the gaming industry gave the world a timely reminder last weekend that eSports is to be taken seriously.

Some may argue that the genre has overpromised and underdelivered in the past, with success being short-lived and very few gamers enjoying any kind of ‘stardom’ or even recognition in the real world. But all that looks set to change.

Last weekend’s Fortnite World Cup in New York attracted not only a huge prize pool of $30m, but also huge mainstream media attention. Concurrent viewership peaked at 2.3m across both Twitch and YouTube, making it the most-watched eSports event ever outside China – and those figures don’t include people watching from within the game or on other streaming platforms. All major news channels and publications also covered the event.

Analysts at Newzoo estimate over 380 million people watched eSports in 2018, and expect that figure to rise to 550 million by 2021. Whether those audiences are watching Fortnite, Counter-Strike or Call of Duty, the numbers make interesting reading for traditional sports event organisers and broadcasters keen to hold onto the youth market.

The Fortnite solo final saw 16-year-old American Kyle ‘Bugha’ Giersdorf take home a cool $3m. Compare this to the $2.07m Tiger Woods took home for his recent Masters win, or Djokovic’s $2.98m for Wimbledon 2019, and you see just how big the business eSports has become.

At Gravity Media, we’re no strangers to eSports either. We’ve been active in this market since Day 1, having been the first production company ever to work out how to bring a game into a TV workflow – including overcoming the challenge of region-specific encoding. Ever since, we’ve been an integral part of the industry’s continuing rise, supporting the likes of ESL, Faceit, PGL, Blizzard Entertainment, Riot Games, Ubisoft and GFinity at some of the biggest live gaming events on the planet.

This year, we’re exhibiting at GamesCom for the first time, where we’ll be catching up with tournament organisers, publishers and production houses from across the eSports world. To understand how we can support you with your eSports event and production plans, drop in to see us at Stand C054a, Hall 2.1, or arrange a meeting via the Matchmaking365 app (we’re listed as ‘Gravity Media’).

GEARHOUSE BROADCAST HAS BECOME GRAVITY MEDIA

On 31 October 2019, the four leading broadcast and production houses Gearhouse Broadcast, Hyperactive Broadcast, Input Media and Chief Entertainment owned by Gravity Media Group started trading under the brand name of ‘Gravity Media’. All Gravity Media companies around the world are making this transition and will now go to market as a single brand with a bold new look and purpose.

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Gravity Media is a leading global provider of complex live broadcast facilities and production services to content owners, creators and distributors. We use the collective pull of our people and resources to capture, craft and create world-class content that inspires and excites.

We are driven by client service excellence, and we never stand still. We’re always looking and listening, keeping up with the latest broadcast innovations – or pioneering them. Above all, we channel our energy into maintaining our reputation for flawless execution, deep technical expertise, and efficient delivery.

Gravity Media is a brand-new company with a 30-year pedigree, a force to be reckoned with formed by the coming together of Gearhouse Broadcast, HyperActive Broadcast, Input Media and Chief Entertainment. Our 500 people serve clients across the sport, media, news and entertainment industries from bases in the UK, Australia, USA, France, Germany and Qatar.

At the centre of Gravity Media lie three broad categories of expertise: media services & facilitiesproduction & content; and equipment rental & sales.


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