ATP Media and Gearhouse Broadcast test 1080p50 HDR Technology at the Next Gen ATP Finals

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Written by: Ed Tischler

ATP Media, the broadcast arm of the ATP World Tour, has announced that it successfully produced and distributed a 1080p50 HDR test feed at the recent Next Gen ATP Finals in Milan (6 – 10 November). 

The Next Gen tournament is the ATP Tour’s showcase for innovation across all aspects of the men’s professional game with rule changes, line calling without humans, and player and coach data services whilst the match is in progress.

Carried out in partnership with Gravity Media (as Gearhouse Broadcast), the test covered the live and non-live workflows on site, marking the first time HDR content has been natively incorporated into replays and edit workflows on a live sports outside broadcast.

This latest test follows an initial 1080p50 HDR production trial during the Nitto ATP Finals in 2017, which put 4K and 1080p50 HDR side-by-side in a live tennis environment for the first time. The results of that test suggested to ATP Media that it was 1080p50 HDR rather than 4K HDR that would most efficiently deliver the clear benefits of HDR to its broadcasters and to viewers at home.  This follow up test was an important next step in delivering a 1080p50 HDR test feed to broadcasters with a view to gathering their valuable feedback for future planning. 

The test was also a necessary next step in incorporating HDR and SDR content across all onsite production, including the non-live content available on the EVS network, ENG camera footage, SDR archive and SDR content from other sources.  As host broadcasters, ATP Media produce a news service, premium content and bespoke social media content on site for broadcasters managing HDR and SDR in the post-production workflow.

Overall, the test further demonstrated HDR technology’s ability to significantly increase the picture quality of tennis matches for fans at home. In addition, while ATP Media has no current plans to distribute content in native 4K, 4K cameras were used on-site to capture live match action as high resolution acquisition is very much part of the workflow to produce high quality 1080p HDR for Broadcasters to distribute as part of a 4K HDR service.

Shane Warden, ATP Media’s Director of Broadcast & Technology said:

“ATP Media has a long track record of innovation and this latest test demonstrates our commitment to staying ahead of the curve when it comes to maintaining and advancing industry standards. To produce and deliver 1080p50 HDR feeds for an entire tournament over four days is a significant step not only for tennis broadcasting, but broadcasting as a whole. We now look forward to engaging with our external partners and stakeholders as we gather feedback from the test and plot our next steps.”

Ed Tischler, Managing Director at Gearhouse Broadcast UK said:

“This has been an invaluable test as it has generated a lot of useful data which will help us understand more about the best way to produce content like this going forward.”

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About ATP Media:

As the broadcast arm of the ATP World Tour, ATP Media provides the centralised exploitation of broadcast media rights across the ATP World Tour, host broadcast production for the Nitto ATP Finals, Next Gen ATP Finals, ATP World Tour Masters 1000s, world feed production for the ATP World Tour 500s, and production of 15 ATP World Tour 250s. ATP Media has unrivalled access and expertise in the full-service broadcast production of men’s professional tennis with an end to end solution for global broadcasters incorporating: rights sales, multi-platform production, a global fibre distribution network and a market leading digital archive. ATP Media also own and manage Tennis TV, the ATP World Tour’s direct-to-consumer live streaming platform.

For more information, please visit www.atpmedia.tv.

For further information please contact:

Jake Hervin - 020 3675 2603

Jake.hervin@threepipe.co.uk

GEARHOUSE BROADCAST HAS BECOME GRAVITY MEDIA

On 31 October 2019, the four leading broadcast and production houses Gearhouse Broadcast, Hyperactive Broadcast, Input Media and Chief Entertainment owned by Gravity Media Group started trading under the brand name of ‘Gravity Media’. All Gravity Media companies around the world are making this transition and will now go to market as a single brand with a bold new look and purpose.

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Gravity Media is a leading global provider of complex live broadcast facilities and production services to content owners, creators and distributors. We use the collective pull of our people and resources to capture, craft and create world-class content that inspires and excites.

We are driven by client service excellence, and we never stand still. We’re always looking and listening, keeping up with the latest broadcast innovations – or pioneering them. Above all, we channel our energy into maintaining our reputation for flawless execution, deep technical expertise, and efficient delivery.

Gravity Media is a brand-new company with a 30-year pedigree, a force to be reckoned with formed by the coming together of Gearhouse Broadcast, HyperActive Broadcast, Input Media and Chief Entertainment. Our 500 people serve clients across the sport, media, news and entertainment industries from bases in the UK, Australia, USA, France, Germany and Qatar.

At the centre of Gravity Media lie three broad categories of expertise: media services & facilitiesproduction & content; and equipment rental & sales.


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