GEARHOUSE BROADCAST BOOSTS 4K & HDR RENTAL CAPABILITIES WITH SIGNIFICANT INVESTMENT OF IN DEMAND CAMERAS AND LENSES

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Written by: Eamonn Dowdall

Gravity Media (as Gearhouse Broadcast), a supplier of technical facilities, crew and services used to capture the world’s most watched content, has significantly enhanced its 4K rental stock with the purchase of a large quantity of the industry’s most in-demand cameras and lenses. The investment includes 36 new Sony HDC-4300 4K/HD camera channels and a large quantity of 4K and HD studio/field and ENG lenses from both Canon and Fujinon.

The deal enables Gravity Media to meet the growing demand for 4K and HDR solutions as more and more productions look to capture content in UHD and with expanded colour precision. The new stock will be split between its rental businesses that cover the UK, US and Northern Europe, following the recent acquisition of German rental house Genesis Broadcast Services, which has since been rebranded as Gearhouse Broadcast Germany.

“The key to a successful rental business is listening to the market and being ready to meet shifting demand as technology and ways of working advance,” said Eamonn Dowdall, Chief Revenue Officer of Gravity Media Group, the owner of Gearhouse Broadcast. “While we work with all the major manufacturers, we remain brand agnostic, so flexibility and futureproofing are central to our decision making regarding kit investment. With more 4K productions happening, these new cameras and lenses offer greater choice as they’re able to operate to the highest standards in both UHD and HD.”

In terms of Canon glass, Gravity has bought multiple UHD DIGISUPER 86 2/3” 4K field zoom lenses, as well as CJ20ex7.8B 4K, CJ12ex4.3B and CJ45EX9.7B 4K broadcast ENG/EFP lenses. It also added to its extensive HD stock, with the purchase of Canon HJ24ex7.5B, HJ15ex8.5B and HJ14ex4.3B HDTV ENG lenses. From Fujinon, Gearhouse has taken delivery of a range of UA107x8 and UA80x9 4K box lenses and UA22x8 and UA13x4.5 4K ENG lenses.

Some of this new stock has already been booked out for action this summer at the football in Russia, while the rest will service the UK and Northern Europe’s major OB and studio providers and the West Coast of America’s entertainment industry.

GEARHOUSE BROADCAST HAS BECOME GRAVITY MEDIA

On 31 October 2019, the four leading broadcast and production houses Gearhouse Broadcast, Hyperactive Broadcast, Input Media and Chief Entertainment owned by Gravity Media Group started trading under the brand name of ‘Gravity Media’. All Gravity Media companies around the world are making this transition and will now go to market as a single brand with a bold new look and purpose.

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Gravity Media is a leading global provider of complex live broadcast facilities and production services to content owners, creators and distributors. We use the collective pull of our people and resources to capture, craft and create world-class content that inspires and excites.

We are driven by client service excellence, and we never stand still. We’re always looking and listening, keeping up with the latest broadcast innovations – or pioneering them. Above all, we channel our energy into maintaining our reputation for flawless execution, deep technical expertise, and efficient delivery.

Gravity Media is a brand-new company with a 30-year pedigree, a force to be reckoned with formed by the coming together of Gearhouse Broadcast, HyperActive Broadcast, Input Media and Chief Entertainment. Our 500 people serve clients across the sport, media, news and entertainment industries from bases in the UK, Australia, USA, France, Germany and Qatar.

At the centre of Gravity Media lie three broad categories of expertise: media services & facilitiesproduction & content; and equipment rental & sales.


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