From traditional television to on-demand viewing and live streams through social media, content makers are being challenged to maximise exposure in every way possible. This trend will continue to grow throughout 2018 as we see other industry leaders develop their technology and workflows alongside us and push productions into a new era.
Broadcasters are all looking for solutions to help them deliver their content in a higher quality and at a much smaller cost. One area a lot of our customers are interested in is Gravity's (as Gearhouse Broadcast) tests using IP to create operational efficiencies. During the UEFA European Under-21 Championship Final, we worked closely with UEFA and SAM (now Grass Valley) to deliver the world’s first uncompressed UHD remote production trial. The signal from Stadion Cracovia in Krakow, Poland was successfully sent to BT Sport at the Olympic Park in London.
Demand continues to grow from broadcasters for a mobile solution that can handle everything from college sports to entertainment shows. To help answer this, Gravity Media launched its first REMI truck in the US, called Skye. Integrated into a Mercedes-Benz Sprinter van, users can easily operate a full six-camera live production or connect directly to a venue’s remote production network to connect to a broadcast center.
Gravity Media have also seen a growing appetite for higher resolution content such as 4K, UHD, HDR and Dolby Atmos. This demand is no longer only from live sports, but broadcasters and content creators such as BT Sport, Sony and Netflix now also offer content in Dolby Atmos, and for the first time all 64 matches in 2018’s World Cup will be produced in UHD with HDR.
Working at the forefront of these innovations, the team at Gravity Media will also be exploring augmented and virtual reality with clients for a range of projects that are coming up.
Ed recently spoke to IBC365 about upcoming broadcast trends in 2018. Read the full article here.