Gearhouse Broadcast to highlight new 4K, IP and remote production technologies at IBC2016

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Gearhouse Broadcast, a leading supplier of specialist broadcast solutions, will highlight new technology from Aperi at IBC2016 as part of an ongoing commitment to understand 4K and IP video infrastructures and remote production. The proof of concept workflow installation is another example of Gearhouse being at the forefront of adopting new technology that’s changing the broadcast industry, following similar recent tests with 4K remote production and UHD cameras.

Mirroring the 4K native-IP live remote production test that Aperi did at UEFA EURO 2016, the technology showcase will see a number of live and sourced 4K signals sent from Gearhouse’s stand (10.B39) in Hall 10 to Aperi’s stand (2.C27) some 500 metres away in Hall 2. The signals will then be brought back to the Gearhouse stand, where 4K clean switching will be shown on a big screen to demonstrate how it’s possible to send compressed 4K signals over IP and distribute them without degrading picture quality.

“Gearhouse is actively looking into IP video infrastructure and remote production with Aperi being one of those technologies that we’re currently reviewing,” said Martin Paskin, systems integration manager at Gearhouse Broadcast. “As well as the Aperi demonstration at IBC, we’re also carrying out trials for IP and remote production in Australia and the USA to help address the mind-shift required to adapt how content can now be produced. Despite the fact that it’s early days for the technology, we’re already seeing requests from both our event projects and systems integration customers who are recognising the potential production benefits and efficiencies gained.”

David Phillips, business development director for systems integration at Gearhouse, added: “Our systems integration and projects experience gives us a distinct understanding of how the market is moving and we have a clear view of the impact that IP and 4K will have on our customers and their upcoming SI projects. It’s not just the technology that we’re looking at, but also the associated production requirements, because if people cannot easily operate it, then it won’t work, no matter how innovative it is. Because of this knowledge, we can bring added value to a project by helping to steer the customer in the direction that will best meet their business objectives.”

Aperi CEO Joop Jansen said: “Gearhouse has a great track record in recognising how technology can provide new, more efficient and intelligent ways of working. This is exactly what Aperi is all about – bringing software-based real-time IP media processing to enhance live production and networking. Aperi’s innovative platform is in use by a growing number of customers and is ideally suited to the demanding requirements of Gearhouse’s impressive list of customers around the world and we’re delighted to be able to showcase it with them at IBC.

IBC2016 runs from 9-13 September in Amsterdam.

GEARHOUSE BROADCAST HAS BECOME GRAVITY MEDIA

On 31 October 2019, the four leading broadcast and production houses Gearhouse Broadcast, Hyperactive Broadcast, Input Media and Chief Entertainment owned by Gravity Media Group started trading under the brand name of ‘Gravity Media’. All Gravity Media companies around the world are making this transition and will now go to market as a single brand with a bold new look and purpose.

under 1 roof2

Gravity Media is a leading global provider of complex live broadcast facilities and production services to content owners, creators and distributors. We use the collective pull of our people and resources to capture, craft and create world-class content that inspires and excites.

We are driven by client service excellence, and we never stand still. We’re always looking and listening, keeping up with the latest broadcast innovations – or pioneering them. Above all, we channel our energy into maintaining our reputation for flawless execution, deep technical expertise, and efficient delivery.

Gravity Media is a brand-new company with a 30-year pedigree, a force to be reckoned with formed by the coming together of Gearhouse Broadcast, HyperActive Broadcast, Input Media and Chief Entertainment. Our 500 people serve clients across the sport, media, news and entertainment industries from bases in the UK, Australia, USA, France, Germany and Qatar.

At the centre of Gravity Media lie three broad categories of expertise: media services & facilitiesproduction & content; and equipment rental & sales.


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