Gearhouse Broadcast in Largest Ever Purchase of 4K Fujinon Lenses for its Aus OB Fleet

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In its largest ever lens purchase and as a major part of its ongoing commitment to the Australian market, leading broadcast services specialist Gearhouse Broadcast today announced a multi-million dollar investment in Fujinon 4K and HD lenses to bolster and enhance its Australian HD OB supertruck fleet.

Gearhouse Broadcast CEO John Newton said, “Our core philosophy has always been to deliver the latest and highest quality technology, workflows and services to our customers. Recently we did a comprehensive evaluation of 4K lenses across the globe and it was very clear that Fujinon are leading the world in 4K lens quality and technology, so this multi-million dollar investment in Fujinon 4K lenses is another great example of our core philosophy in action.”

Gearhouse has purchased a significant number of Fujinon UA107x8.4BESM, UA80x9BESM, UA22x8BERD and UA13x4.5BERD 4K lenses and HA23x7.6BERD and HA14x4.5BERD

HD lenses which now means all of its OB supertrucks and a substantial amount of its entire Australian OB fleet will now be Fujinon 4K lens-enabled.

For Newton the logic behind the investment was simple. He explained, “Put simply these lenses with our current camera fleet will give the very best picture quality for our clients, as 4K lenses on HD cameras outperform and produce better images than HD lenses. That’s an immediate and tangible benefit for our customers. Then there’s the fact that our entire fleet is now futureproofed for 4K production of any kind. Finally and particularly in the case of the UA107x8.4BESM, we now have not only the highest quality 4K box lenses available but also the one with the largest zoom range available of any 4K UHD lens in today’s market.”

With many camera manufacturers producing UHD 4K cameras, Fujinon has developed lenses which not only meet but exceed 4K optical performance. This includes high resolution, high contrast and high dynamic range (HDR). Fujinon has also placed particular emphasis on the development of accuracy in focus control demanded by 4K resolution and developed new manufacturing technology for configuring and positioning of lens elements. All these new technologies and features now make production better, sharper and more efficient than ever before.

The new Fujinon 4K and HD lenses will form an integral part of Gearhouse’s technology offering at many of the high profile events it provides broadcast services for including the ATP Australian Open TennisV8 Supercars races, Super 15s Rugby and A-League Football amongst many others.

John Newton concluded, “As a company Gearhouse is always listening to, meeting and fulfilling the extremely high standards and requirements of our customers as best we can. We also know that by investing in cutting-edge, top quality technology like the latest Fujinon 4K lenses we can help our clients create first-class productions.”

GEARHOUSE BROADCAST HAS BECOME GRAVITY MEDIA

On 31 October 2019, the four leading broadcast and production houses Gearhouse Broadcast, Hyperactive Broadcast, Input Media and Chief Entertainment owned by Gravity Media Group started trading under the brand name of ‘Gravity Media’. All Gravity Media companies around the world are making this transition and will now go to market as a single brand with a bold new look and purpose.

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Gravity Media is a leading global provider of complex live broadcast facilities and production services to content owners, creators and distributors. We use the collective pull of our people and resources to capture, craft and create world-class content that inspires and excites.

We are driven by client service excellence, and we never stand still. We’re always looking and listening, keeping up with the latest broadcast innovations – or pioneering them. Above all, we channel our energy into maintaining our reputation for flawless execution, deep technical expertise, and efficient delivery.

Gravity Media is a brand-new company with a 30-year pedigree, a force to be reckoned with formed by the coming together of Gearhouse Broadcast, HyperActive Broadcast, Input Media and Chief Entertainment. Our 500 people serve clients across the sport, media, news and entertainment industries from bases in the UK, Australia, USA, France, Germany and Qatar.

At the centre of Gravity Media lie three broad categories of expertise: media services & facilitiesproduction & content; and equipment rental & sales.


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