Gearhouse jumps into 4K with huge Hitachi UHD camera deal

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Multi-million pound deal agreed to secure first 50 Hitachi SK-UHD4000 4K broadcast production cameras.

Leading broadcast services specialist Gearhouse Broadcast has today agreed a multi-million pound deal to buy the first 50 of Hitachi’s award-winning new broadcast 4K ultra-HDTV camera systems. The SK-UHD4000 was launched by Hitachi at IBC2014 and has been named one of TVBEurope’s ‘Best of Show’ products.

Gearhouse Broadcast, which already has a sales partnership with Hitachi for its broadcast production cameras, expects to take delivery of the first batch of the SK-UHD4000 by December 2014. The first usage will be at the 2015 AFC Asian Cup international football tournament which takes place in Australia in January 2015.

Commenting on the deal from IBC, Gearhouse Broadcast’s CEO John Newton said, “This camera and order represents not only an investment in cutting edge technology but also sound commercial sense for Gearhouse and for our broadcasting partners around the world.”

Masahiko Kato of Hitachi’s Global Sales Division added, “This highlights Gearhouse’s continued support and commitment to the Hitachi brand and its innovative broadcast products.”

The SK-UHD4000 is a broadcast 4K ultra-HDTV camera system which can take the 2/3-inch B4 mount lenses used in conventional HD broadcast cameras, meaning that Gearhouse can continue to use its existing stock of Canon lenses. Equipped with newly developed 2/3-inch CMOS sensors, the camera can produce video images with high sensitivity and high resolution. It can output HD and 4K video signals separately, which means that it can be used in the current HD environment and capture archive material in 4K and be ready to transition to 4K as soon as demand arises.

Gearhouse will use the new cameras in its new 4K OB truck which is currently being built for its Australian business, as well as a new 4K truck planned for the US. The rest will be used across its UK-based specialist systems integrationprojects and rental divisions.

GEARHOUSE BROADCAST HAS BECOME GRAVITY MEDIA

On 31 October 2019, the four leading broadcast and production houses Gearhouse Broadcast, Hyperactive Broadcast, Input Media and Chief Entertainment owned by Gravity Media Group started trading under the brand name of ‘Gravity Media’. All Gravity Media companies around the world are making this transition and will now go to market as a single brand with a bold new look and purpose.

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Gravity Media is a leading global provider of complex live broadcast facilities and production services to content owners, creators and distributors. We use the collective pull of our people and resources to capture, craft and create world-class content that inspires and excites.

We are driven by client service excellence, and we never stand still. We’re always looking and listening, keeping up with the latest broadcast innovations – or pioneering them. Above all, we channel our energy into maintaining our reputation for flawless execution, deep technical expertise, and efficient delivery.

Gravity Media is a brand-new company with a 30-year pedigree, a force to be reckoned with formed by the coming together of Gearhouse Broadcast, HyperActive Broadcast, Input Media and Chief Entertainment. Our 500 people serve clients across the sport, media, news and entertainment industries from bases in the UK, Australia, USA, France, Germany and Qatar.

At the centre of Gravity Media lie three broad categories of expertise: media services & facilitiesproduction & content; and equipment rental & sales.


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