Gearhouse Broadcast brings groundbreaking new perspective to live coverage of the ATP World Tour

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Gearhouse Broadcast, the longtime provider of facilities and crew to ATP Media for their production of the ATP Masters 1000 Series and the Barclays ATP World Tour Finals, has partnered with Replay Technologies to bring tennis fans revolutionary new viewing angles for the BNP Paribas Open in Indian Wells, CA.

Gearhouse Broadcast provides all the facilities and crew to ATP Media, to showcase battles of tennis titans in new and exciting ways. Gearhouse Broadcast tasked by ATP Media, has brought Replay Technologies’ freeD™ into the existing production model to enhance the coverage even further for a worldwide audience.

“We are delighted to be working with Replay Technologies and ATP Media to bring a fresh take on some great tennis action,” explains, John Newton, CEO Gravity Media Group, parent of Gearhouse Broadcast. “I really think that viewers will enjoy the different aspects of play that this system will highlight.”

For the first time ever, viewers will be able to get even closer to the action through the use of the innovative freeD™ 360-degree replay shots. With state of the art, 5K camera technology and the ability to switch positions instantly to get the best view of the shot itself, the freeD™ replay system will deliver incredibly crisp and definitive video quality to the viewing world.

“The proprietary freeD™ system has been used across many major international sports, including the Olympic Games, but making this new move to Tennis is very important for us,” describes Oren Yogev, CEO, Replay Technologies. “To be working with experienced partners such as Gearhouse Broadcast and ATP Media is quite a milestone, and we are extremely excited about doing more together moving forward.”

The technology will be used for tennis coverage beginning this week at the Indian Wells 1000 Series tournament before being rolled out to further tournaments around the world – alongside other sports and applications that Gearhouse Broadcast is already working to develop.

“This is a world-first for tennis and we expect it to be a game changer in the way the sport is covered for broadcast.  This will ultimately prove to be a fantastic viewing enhancement and further enhance the production values ATP Media delivers to its broadcast partners worldwide” said Steve Plasto, CEO ATP Media.

Replay Technologies’ freeD™ being used at the BNP Paribas Open in Indian Wells – http://www.youtube.com/watch?v=w8isa53I1k0&feature=share&list=UUbcxFkd6B9xUU54InHv4Tig

GEARHOUSE BROADCAST HAS BECOME GRAVITY MEDIA

On 31 October 2019, the four leading broadcast and production houses Gearhouse Broadcast, Hyperactive Broadcast, Input Media and Chief Entertainment owned by Gravity Media Group started trading under the brand name of ‘Gravity Media’. All Gravity Media companies around the world are making this transition and will now go to market as a single brand with a bold new look and purpose.

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Gravity Media is a leading global provider of complex live broadcast facilities and production services to content owners, creators and distributors. We use the collective pull of our people and resources to capture, craft and create world-class content that inspires and excites.

We are driven by client service excellence, and we never stand still. We’re always looking and listening, keeping up with the latest broadcast innovations – or pioneering them. Above all, we channel our energy into maintaining our reputation for flawless execution, deep technical expertise, and efficient delivery.

Gravity Media is a brand-new company with a 30-year pedigree, a force to be reckoned with formed by the coming together of Gearhouse Broadcast, HyperActive Broadcast, Input Media and Chief Entertainment. Our 500 people serve clients across the sport, media, news and entertainment industries from bases in the UK, Australia, USA, France, Germany and Qatar.

At the centre of Gravity Media lie three broad categories of expertise: media services & facilitiesproduction & content; and equipment rental & sales.


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