Gearhouse Broadcast In Largest Ever Purchase of High-End Canon Lenses For It’s Australian Fleet

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Canon XJ100x 10.3 w

In its largest ever lens purchase and as a major part of its ongoing commitment to the Australian market, leadingbroadcast services specialist Gearhouse Broadcast today announced a multi-million dollar investment in high-end Canon field and ENG/EFP lenses to bolster and enhance its Australian HD OB supertrucks fleet.

Gearhouse Broadcast CEO John Newton said, “This deal firmly reinforces the message we communicated, when we announced our new HD5, HD6, HD7 and HD8 30-camera OB supertrucks, that we are fully committed to bringing the Australian market the very best in broadcast services for the long term. Our core philosophy has always been to deliver the latest and highest quality technology, workflows and services to our customers. This multi-million dollar investment in Canon lenses is another good example of that philosophy in action.”

The new Canon lenses will form an integral part of Gearhouse’s technology offering at many of the high profile events it provides broadcast services for including the ATP Tennis Masters 1000 and 500 tournaments, V8 Supercars, AFL, Super 15s Rugby and A-League Football amongst many others.

The company has purchased multiple XJ100, XJ95, XJ80, XJ76 and XJ27 box lenses and HJ40, HJ22 and  ENG/EFP barrel lenses from Canon Australia Professional Imaging Group. As Gearhouse has clients and offices across the globe some of the lenses will also be utilised at overseas events in markets including the UK, USA, Qatar and India when required.

Canon Australia Sales Manager Broadcast – Canon Professional Imaging John McInerney said, “We have been working closely with the team at Gearhouse Broadcast to see how we could best meet their lens requirements for the fit of the new HD OB supertrucks. We believe Gearhouse has purchased the very best lenses available in terms of being able to offer their clients the exacting visual standards required of image capture systems in today’s HD outside broadcast environment.”

John Newton concluded, “As a company Gearhouse is always listening to and fulfilling the requirements of our clients as best we can. Our belief is that top quality and first-class presentation are paramount and that our clients keep coming back because they know they can always expect both from us.”

Gearhouse Broadcast Australia’s HD5 and HD6 trucks are fully operational and working now at major OB events across Australia. HD7 and HD8 will be in service later this year.

GEARHOUSE BROADCAST HAS BECOME GRAVITY MEDIA

On 31 October 2019, the four leading broadcast and production houses Gearhouse Broadcast, Hyperactive Broadcast, Input Media and Chief Entertainment owned by Gravity Media Group started trading under the brand name of ‘Gravity Media’. All Gravity Media companies around the world are making this transition and will now go to market as a single brand with a bold new look and purpose.

under 1 roof2

Gravity Media is a leading global provider of complex live broadcast facilities and production services to content owners, creators and distributors. We use the collective pull of our people and resources to capture, craft and create world-class content that inspires and excites.

We are driven by client service excellence, and we never stand still. We’re always looking and listening, keeping up with the latest broadcast innovations – or pioneering them. Above all, we channel our energy into maintaining our reputation for flawless execution, deep technical expertise, and efficient delivery.

Gravity Media is a brand-new company with a 30-year pedigree, a force to be reckoned with formed by the coming together of Gearhouse Broadcast, HyperActive Broadcast, Input Media and Chief Entertainment. Our 500 people serve clients across the sport, media, news and entertainment industries from bases in the UK, Australia, USA, France, Germany and Qatar.

At the centre of Gravity Media lie three broad categories of expertise: media services & facilitiesproduction & content; and equipment rental & sales.


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