New facility enables customers to deliver production, streaming and branded content workflows under one roof, reducing complexity and accelerating time to delivery

Gravity Media, the global leader in production, content, media services and facilities, has announced the launch of Studio W12 at its Production Centre based at the heart of London’s Media sector in White City.

Studio W12 is the latest addition to Gravity Media’s London Production Centre, completing a production ecosystem that now spans the entire content workflow – from capture through to delivery; combining premium studio facilities, global connectivity and end-to-end production services to support high end production, streaming and corporate content in a single, connected environment. Located in one of London’s leading media and technology hubs, the site offers easy access for clients, talent and crew. The studio also supports Gravity Media’s wider content initiatives, including its in-house Format Lab, enabling the development and production of original formats for international broadcasters and streaming platforms.

As production becomes more hybrid, demand is increasing for greater efficiency, scalability and operational agility. Many workflows still rely on multiple vendors and locations, adding complexity and slowing delivery. This launch addresses that by bringing the full production process into a single environment, helping customers streamline operations, scale and deliver content faster.

The new studio delivers:

  • Round-the-clock operations for fast-paced production: Studio W12 operates 24/7, enabling productions to be scheduled and delivered without interruption. The Centre’s integrated galleries and infrastructure allow productions to be set up, executed and delivered more quickly, reducing downtime and operational overhead.
  • Global connectivity built in: Powered by one of the largest MCRs in Europe, content can be routed in real time between studios, control rooms and international destinations, enabling distributed production and global collaboration.
  • Flexible multi-purpose production environments: The studio supports a wide range of use cases, from broadcast and live production to corporate filming, branded content and podcasts. It’s designed to accommodate multi-format workflows, including live and pre-recorded production, and integrates seamlessly with on-site production and post-production capabilities. The space can also accommodate a studio audience of approximately 100, depending on production requirements.
  • Access to talent & more efficient production: Customers benefit from access to world-class creative and technical expertise, alongside simplified logistics and reduced reliance on international travel, enabled by its centrally located, end-to-end production capabilities.
  • More sustainable and accessible operations: Studio W12 reflects Gravity Media’s commitment to sustainability, with the wider building powered by renewable energy and initiatives in place to reduce waste and improve resource efficiency.  As members of the TAP Activator Scheme, the Centre has successfully completed the TAP audit

Built around broadcast-grade infrastructure, Studio W12 supports UHD and HD production, large-scale control room workflows, multi-operator replay and graphics, and fully integrated communications. Underpinned by IP-based infrastructure, the facility enables seamless integration across studios and control rooms, supporting both live and pre-recorded production. The space is designed for rapid configuration, allowing teams to move efficiently between different production setups.

The studio is supported by Gravity Media’s specialist camera and production expertise, alongside integrated graphics and technical services. Designed to work collaboratively within a broader production ecosystem, the facility can support both in-house teams and external creative partners, providing a collaborative environment for a wide range of production requirements.

“Studio W12 is a key milestone in our continued investment in our London Production Centre,” Jamie Hindhaugh, CEO of Gravity Media’s UK, USA, Australia and Middle East Operations, said. “With its addition, our London facility now offers a complete production environment, bringing together every stage of the content journey in a one-stop-shop. It represents the final piece in our overall offering, making production simpler for our clients while providing a highly adaptable space built to handle everything from complex live broadcasts to fast-turnaround content.”

The addition of Studio W12 further strengthens Gravity Media’s ability to support a wide range of production requirements across broadcast, live and corporate content. The London Production Centre also offers comprehensive on-site support, including audience handling, set storage and integrated production services, alongside a range of on-site services.

The new studio is part of Gravity Media’s global studio footprint with facilities in Australia, Belgium, Germany, Italy and the Netherlands. Find out more here.

 

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